How Industry-Built eCommerce Set a Global Benchmark for Automotive B2B
Automotive Manufacturing & Wholesale Distribution
Background
GCG Turbos is a nationally and internationally recognised leader in the automotive turbocharger industry. Operating at scale, their business services a highly technical customer base that demands absolute accuracy, speed, and confidence when ordering parts.
As the business continued to grow, both in volume and global reach, GCG Turbos needed an eCommerce platform that could:
The Challenge:
Automotive eCommerce presents unique challenges that cannot be solved with retail-first platforms or bolt-on plugins.
GCG Turbos required a solution that could manage:
Most importantly, the platform needed to remove friction, not create additional work for customers or internal teams.
The Approach:
TOTECS partnered closely with GCG Turbos to deliver a solution shaped by real automotive wholesale workflows, not assumptions.
The project was underpinned by two core principles:
This ensured GCG Turbos benefited from:
The Solution:
The TOTECS-powered GCG Turbos website delivers a highly specialised automotive B2B eCommerce experience, including:
To ensure fitment accuracy, the platform integrates with:
This enables:
The website operates as an extension of GCG Turbos' core systems, delivering:
Built on TOTECS' multi-industry platform, the solution supports:
The Outcome
The results speak for themselves. GCG Turbos' website is now:
The platform has helped GCG Turbos:
Why This Matters
What sets this project apart is not just the automotive functionality — it's how that functionality was built.
The GCG Turbos platform demonstrates how:
Creates a solution that is both specialised and future-proof. This is the difference between:
GCG Turbos' eCommerce platform is a clear example of what's possible when industry collaboration meets the right technology foundation.
By partnering with TOTECS, GCG Turbos has:
Want to See What Industry-Built eCommerce Looks Like?
If you're operating in automotive, motorcycle, or complex wholesale distribution — and your website still creates friction — it may be time to rethink your platform.
Talk to TOTECS about building an eCommerce solution shaped by real industry experience.

Introduction: The Cost of Manual Order Management
Many wholesalers and distributors still rely on manual processes to handle B2B orders, leading to:
With TOTECS’ automated order workflows, businesses can streamline approvals, reduce errors, and accelerate fulfilment, ensuring a seamless, efficient B2B buying experience.
The Challenge:
Many B2B companies require manual approval for every order, even for repeat, contract-based purchases—leading to unnecessary delays.
How TOTECS Solves It:
Impact: Automating standard order approvals reduces processing time by 60%, ensuring faster fulfilment.
The Challenge:
Enterprise buyers often require multiple approval levels before an order is placed, causing delays in procurement.
How TOTECS Solves It:
Impact: Businesses implementing multi-level approval automation cut order approval times by 50%.
The Challenge:
Many B2B buyers reorder the same products regularly, but manual ordering slows them down.
How TOTECS Solves It:
Impact: Businesses with automated reordering features see a 35% increase in repeat order volume.
The Challenge:
Manual invoicing and payment processing lead to errors, slow cash flow, and disputes.
How TOTECS Solves It:
Impact: Businesses automating invoicing reduce payment delays by 40%.
The Challenge:
Manually determining which warehouse or supplier should fulfil an order slows down processing and increases errors.
How TOTECS Solves It:
Impact: Optimised order routing reduces fulfilment times by up to 40%.
B2B businesses can no longer afford to rely on manual order workflows—it’s inefficient, costly, and frustrating for customers.
With TOTECS’ order automation tools, businesses can:
Ready to eliminate manual processing and scale faster?
Contact TOTECS today to automate your B2B eCommerce workflows!

Introduction: The Power of Accurate Product Data
In the B2B eCommerce world, product data quality is a major factor in driving conversion rates, customer satisfaction, and operational efficiency.
Did you know that:
To thrive in the competitive B2B eCommerce landscape, your business needs a powerful Product Information Management (PIM) system—and TOTECS can make it happen.
B2B companies often struggle with disparate data sources—product information scattered across different systems, spreadsheets, and catalogues. This leads to inconsistencies and data silos, which can confuse buyers and lead to lost sales.
How TOTECS Solves It:
Impact: Centralised product information leads to more consistent sales and fewer cart abandonments.
B2B buyers need detailed, accurate product information to make purchase decisions. Missing, incomplete, or outdated information frustrates buyers, leading to low conversions and increased support calls.
How TOTECS Solves It:
Impact: Comprehensive product details increase conversion rates by 20% and reduce customer inquiries by 30%.
Many B2B products have complex configurations, requiring custom options, pricing tiers, or bulk order specifications. Manually managing this data is time-consuming and prone to errors.
How TOTECS Solves It:
Impact: Automated configuration and pricing workflows reduce errors and increase sales by offering more tailored, efficient purchasing experiences.
In B2B, delays in updating product information can lead to outdated listings, missed opportunities, and frustrated customers.
How TOTECS Solves It:
Impact: Real-time updates help businesses launch new products faster, maintain accurate catalogues, and improve product availability.
As B2B businesses scale, managing a growing catalogue of products, SKUs, and variants can become overwhelming without the right systems in place.
How TOTECS Solves It:
Impact: Scalable PIM systems help businesses expand product offerings without sacrificing data accuracy or customer experience.
Conclusion: Master Your Product Data for B2B eCommerce Success
A powerful Product Information Management (PIM) system is critical to running an efficient, customer-friendly B2B eCommerce operation.
With TOTECS' PIM solution, businesses can:
Ready to optimise your B2B product data for better sales and efficiency?
Contact TOTECS today to learn how our PIM solutions can help!

Introduction: The Power of Trust in B2B Transactions
In B2B eCommerce, trust is everything. Unlike B2C sales, B2B transactions often involve larger contracts, long-term partnerships, and ongoing relationships. Building and maintaining trust with customers is crucial for increasing conversion rates, retention, and overall revenue.
Here are five proven strategies to build trust in your B2B eCommerce platform, ensuring your customers keep coming back:
Inaccurate or incomplete product data is one of the quickest ways to lose customer trust. In B2B, where transactions are complex and involve large amounts of money, customers need detailed, accurate, and updated information to make informed decisions.
How TOTECS Helps:
Impact: Accurate product information leads to increased conversion rates and higher customer satisfaction.
B2B buyers expect clear and transparent pricing, especially when dealing with complex products and services. Hidden fees or vague terms can damage trust and drive potential buyers away.
How TOTECS Helps:
Impact: Transparent pricing helps build trust, with 60% of B2B buyers saying clear pricing is key to securing their business.
In B2B, purchases are often ongoing, and relationships are built over time. Offering excellent customer service and reliable support is essential to ensuring customers feel valued and heard.
How TOTECS Helps:
Impact: Quick, efficient, and personalised customer service drives repeat business and higher customer loyalty.
B2B transactions often involve high-value purchases. Providing a secure, easy-to-use payment system gives your customers confidence that their financial information is safe and their orders will be processed smoothly.
How TOTECS Helps:
Impact: A secure payment process reduces cart abandonment and builds trust with customers.
Why It Matters:
B2B buyers often rely on the experiences of other businesses when making purchasing decisions. Positive reviews, case studies, and testimonials provide social proof that can be a deciding factor for hesitant buyers.
How TOTECS Helps:
Impact: Featuring positive reviews increases customer trust and conversion rates, as buyers are more likely to trust peer recommendations.
Conclusion: Trust as a Competitive Advantage in B2B eCommerce
Building trust in B2B eCommerce is not a one-time effort—it requires consistent, strategic actions. By following these five strategies, you can:
Trust is the foundation of every successful B2B relationship. Start building it today with TOTECS’ B2B eCommerce solutions.
Contact TOTECS to see how we can help you enhance trust and drive growth in your B2B business!

Introduction: The Problem with Disconnected Systems
Many wholesalers and distributors struggle with disconnected eCommerce and ERP systems, leading to:
An integrated ERP + eCommerce setup ensures real-time data accuracy, eliminates manual processes, and optimises the entire B2B buying journey. With TOTECS, businesses can seamlessly sync their ERP and eCommerce, creating a fully automated, efficient, and scalable B2B operation.
The Challenge:
B2B buyers often need to place urgent orders while on-site or in transit. If your eCommerce site isn't mobile-friendly, they'll resort to calling or emailing orders, slowing down the process and increasing errors.
How TOTECS Solves It:
Impact: Businesses with ERP-integrated inventory management see a 50% reduction in stock-related order issues.
The Challenge:
Without integration, customer orders must be manually re-entered into the ERP, causing:
How TOTECS Solves It:
Impact: Businesses that automate order processing reduce manual data entry by 80% and speed up fulfilment by 40%.
The Challenge:
B2B pricing is complex, with:
Without ERP integration, pricing mismatches can lead to disputes and lost sales.
How TOTECS Solves It:
Impact: Businesses with automated pricing updates see a 35% reduction in pricing-related order disputes.
The Challenge: Manual financial reconciliation between eCommerce sales and ERP systems leads to:
How TOTECS Solves It:
Impact: Businesses with ERP-integrated invoicing reduce financial errors by 45% and speed up payment cycles.
The Challenge: Without ERP integration, growing businesses struggle to:
How TOTECS Solves It:
Impact: Businesses with ERP-integrated eCommerce scale 30% faster while reducing operational overhead.
Conclusion: ERP + TOTECS = A Winning Combination.
Disconnected systems slow down operations, create errors, and frustrate customers. By integrating ERP with TOTECS B2B eCommerce, businesses gain:
Ready to integrate your ERP with B2B eCommerce?
Contact TOTECS today to streamline your business!

Introduction: The Shift to Mobile in B2B Sales
B2B buyers are no longer tied to their desks. Whether they’re on-site, in a warehouse, or on the go, they expect a seamless mobile eCommerce experience that allows them to place orders, check stock, and manage their accounts—anytime, anywhere.
However, many wholesalers and distributors still rely on outdated, desktop-focused platforms, making it difficult for customers to order efficiently from their phones or tablets. TOTECS solves this challenge by delivering a fully mobile-optimized B2B eCommerce platform, ensuring buyers can transact with ease, no matter where they are.
The Challenge: B2B buyers often need to place urgent orders while on-site or in transit. If your eCommerce site isn't mobile-friendly, they'll resort to calling or emailing orders, slowing down the process and increasing errors.
How TOTECS Solves It:
Impact: Businesses using TOTECS' mobile ordering see a 30% increase in mobile sales and a reduction in abandoned orders due to frictionless checkout.
The Challenge: Buyers need real-time inventory and pricing to make purchasing decisions on the spot. Many B2B eCommerce sites lack mobile-friendly dashboards, forcing customers to call sales reps for pricing or stock availability.
How TOTECS Solves It:
Impact: TOTECS customers report a 40% decrease in pricing-related support calls and faster order completion times.
The Challenge: B2B customers want instant access to invoices, order history, and account details—but many eCommerce sites force them to email support or use a desktop for these tasks.
How TOTECS Solves It:
Impact: Businesses using mobile account management see a 25% drop in support requests and higher customer retention rates.
The Challenge: B2B businesses need to engage buyers where they are, but traditional email marketing and promotions are often not optimized for mobile, leading to lower open rates and conversion rates.
How TOTECS Solves It:
Impact: Businesses using mobile-optimized marketing strategies see a 35% increase in email open rates and a 20% higher mobile conversion rate.
The Challenge: Sales teams need instant access to customer data, pricing, and inventory when meeting clients in the field. Many CRMs and ordering systems are not mobile-friendly, slowing down sales cycles.
How TOTECS Solves It:
Impact: Sales reps using mobile-optimized tools see a 25% increase in deal closures and higher customer satisfaction.
Conclusion: Mobile-First eCommerce is No Longer Optional B2B buyers expect the same seamless experience they get from B2C shopping—quick, intuitive, and mobile-friendly.
With TOTECS, wholesalers and distributors can:
Don't let outdated eCommerce hold you back!
Contact TOTECS today to optimize your B2B eCommerce for mobile buyers.

Introduction: The Challenge of Scaling B2B eCommerce
Scaling a B2B eCommerce business isn’t just about adding more products or customers. It requires automation, integration, and an optimized user experience to handle increasing order volumes without overwhelming internal teams.
For wholesalers and distributors, managing customer-specific pricing, bulk ordering, and real-time inventory can become a bottleneck. Without the right platform, scaling means more manual work, errors, and inefficiencies.
This is where TOTECS B2B eCommerce comes in.
Unlike B2C platforms, B2B businesses need contract-based pricing, volume discounts, and special rates for different customer segments. With TOTECS, you can:
Example: HVACR World customized pricing for contractors vs. wholesalers, ensuring accuracy without manual updates.
One of the biggest challenges in B2B eCommerce is keeping inventory, orders, and customer accounts updated across multiple systems.
TOTECS integrates seamlessly with ERPs, enabling:
Example: Stareast International reduced order processing time by 50% after implementing ERP integration with TOTECS.
B2B buyers want the ability to reorder quickly, track shipments, and generate quotes without calling a sales rep.
TOTECS’ B2B eCommerce platform provides:
Many B2B businesses struggle to shift customers from traditional ordering (phone, fax, email) to eCommerce.
How to encourage online adoption with TOTECS:
Example: A distributor offering bulk incentives for online orders saw a 40% increase in digital adoption within 3 months.
Scaling a B2B eCommerce business isn’t about working harder—it’s about working smarter with the right technology.
With TOTECS, wholesalers and distributors can:
Ready to scale your B2B eCommerce business?
Contact TOTECS today to get started!

Introduction: Why Manual Order Processing is Holding You Back
For many B2B wholesalers and distributors, order processing is still heavily manual, relying on phone calls, emails, spreadsheets, and handwritten forms. While this may have worked in the past, it’s now a major bottleneck that slows down operations, increases errors, and costs businesses thousands in lost revenue.
With TOTECS, businesses can eliminate manual order processing and move to a fully automated, integrated, and scalable B2B eCommerce solution—reducing costs, improving accuracy, and speeding up fulfilment.
The Challenge:
Taking orders via phone or email leads to human errors—wrong quantities, incorrect SKUs, misapplied discounts, and missed pricing agreements. These errors result in:
How TOTECS Solves It:
Impact: Businesses that automate order processing reduce order errors by 85%, leading to fewer disputes, faster fulfilment, and higher customer satisfaction.
The Challenge:
Manual order processing slows down fulfilment, leading to:
How TOTECS Solves It:
Impact: Businesses using automated ordering see a 50% reduction in order processing time, increasing on-time deliveries and customer retention.
The Challenge:
B2B pricing is complex, with:
Manual quoting requires back-and-forth emails and approvals, delaying sales and frustrating customers.
How TOTECS Solves It:
Impact: Businesses using automated pricing & quoting reduce sales cycle times by 30%, closing deals faster and increasing revenue.
The Challenge:
Without a centralised order system, customers frequently call or email asking:
This overwhelms customer service teams and takes valuable time away from sales and operations.
How TOTECS Solves It:
Impact: Businesses using automated order tracking reduce customer service inquiries by 40%, freeing up teams to focus on growth.
The Challenge:
Growing a B2B business means handling more customers, larger order volumes, and expanding product lines—which is nearly impossible when relying on manual processes.
How TOTECS Solves It:
Impact: Businesses using automation scale 30% faster and reduce operational costs by up to 25%.
The cost of manual order processing isn’t just time—it’s lost revenue, errors, and inefficiencies.
With TOTECS, B2B businesses can:
It’s time to stop losing money on manual processes.
Contact TOTECS today to automate your B2B eCommerce operations!

The Need for Streamlined B2B Ordering
In today’s fast-paced business world, efficiency is everything—especially when it comes to ordering. B2B businesses often deal with complex ordering processes involving bulk purchases, custom orders, and multiple payment methods. A streamlined ordering process can help businesses save time, reduce errors, and ultimately improve the overall customer experience.
In this post, we’ll explore the key strategies to streamline your B2B ordering process and increase operational efficiency.
Manual order entry is prone to human errors and delays, resulting in order discrepancies, incorrect inventory counts, and customer frustration.
The Solution:
Automation can handle order creation, invoicing, and tracking without human intervention.
With TOTECS’ B2B eCommerce platform, you can:
Impact: Automating the ordering process can reduce errors by 40-50%, improving order accuracy and customer satisfaction.
Customers don’t want to waste time calculating pricing or negotiating deals. Without clear, pre-agreed pricing, buyers may feel uncertain or frustrated with the process.
The Solution:
Offer customised pricing based on contracts, volume, or customer segments.
With TOTECS’ advanced pricing functionality, you can:
Impact: Personalised and transparent pricing encourages faster, more frequent orders, leading to higher conversion rates and increased customer loyalty.
Long-term customers may frequently order the same products, which can lead to repetitive tasks for both them and your sales team.
The Solution:
By enabling quick reordering and repeat orders through your eCommerce platform, you can reduce friction and save time for both your customers and your internal team.
With TOTECS, you can:
Impact: Quick reordering features can boost repeat purchases by 25-30%, increasing revenue and reducing friction in the customer journey.
B2B transactions often involve complex payment terms (e.g., net 30, net 60), and customers may prefer different payment methods, such as credit cards, bank transfers, or invoicing.
The Solution:
Offering a variety of payment options and simplifying the invoice management process can lead to faster transactions and smoother interactions with your customers.
TOTECS makes this easy by:
Impact:Simplified payment systems can lead to faster order processing and improve cash flow by streamlining invoicing and payment collection.
Poor communication during the ordering process can cause confusion, delays, and ultimately loss of sales. B2B buyers want to be informed every step of the way.
The Solution:
Enhance your communication channels to provide buyers with timely updates and support.
With TOTECS, you can:
Impact: Effective communication reduces cart abandonment by ensuring customers feel supported and confident during the ordering process.
A streamlined B2B ordering process is key to driving customer satisfaction and operational efficiency. By:
You can reduce friction, increase conversion rates, and build stronger customer relationships.
Ready to streamline your B2B ordering process?
Contact TOTECS today to transform your eCommerce operations!

Introduction: The Importance of ERP Integration in B2B eCommerce
In the world of B2B eCommerce, wholesalers and distributors operate in a fast-paced, data-driven environment. Managing a complex catalogue of products, customer-specific pricing, inventory, and order fulfilment can be overwhelming without the right tools.
This is where ERP (Enterprise Resource Planning) systems come into play. An ERP system acts as the backbone of your business, helping streamline and automate processes across finance, supply chain, inventory, and more. However, the true power of an ERP system comes when it's fully integrated with your B2B eCommerce platform.
In this article, we’ll explore the best practices for integrating an ERP system with your B2B eCommerce platform to optimize business operations, reduce errors, and improve customer experience.
Before diving into the best practices, let’s understand why ERP integration is essential for wholesalers and distributors.
While ERP integration offers many benefits, it’s not without challenges. Here are some common hurdles and how to overcome them:
Here’s a quick overview of the top benefits of integrating your ERP with your B2B eCommerce platform:
Integrating your ERP system with your B2B eCommerce platform is a game-changer for wholesalers. By following best practices and overcoming common challenges, you can streamline your operations, improve data accuracy, and enhance the customer experience.
If you’re ready to optimise your wholesale business, TOTECS offers seamless ERP integration, automating workflows and providing the flexibility you need to grow.
Contact TOTECS today to learn how we can help you integrate your ERP and eCommerce systems and future-proof your business!

Introduction: Why B2B Customers Resist Digital Adoption
Many wholesalers and distributors struggle to transition their offline customers (phone, fax, and email orders) to their B2B eCommerce platform.
The challenge? Many customers resist change and are comfortable with traditional ordering methods. With TOTECS, businesses can strategically encourage digital adoption and increase online sales without alienating loyal customers.
The Challenge:
Many B2B buyers aren’t aware of how online ordering can make their job easier. They stick to phone and email simply out of habit.
How TOTECS Solves It:
Impact: Companies that educate their customers on digital benefits see a 40% increase in online adoption.
The Challenge:
If customers don’t see a reason to switch to online ordering, they won’t.
How TOTECS Solves It:
Impact: Businesses offering exclusive online incentives see a 30% increase in digital order volume.
The Challenge:
B2B customers may avoid online platforms if they feel the ordering process is complicated.
How TOTECS Solves It:
Impact: A frictionless ordering experience results in a 50% increase in online engagement.
The Challenge:
Some customers fear that moving online means losing personal support.
How TOTECS Solves It:
Impact: Businesses offering hands-on customer support for digital orders see a 35% faster transition to online ordering.
The Challenge:
Sales reps sometimes resist pushing online ordering because they fear it will replace their role.
How TOTECS Solves It:
Impact: Businesses aligning sales incentives with digital goals see a 45% increase in online order adoption.
The key to moving offline buyers online is education, ease of use, and strategic incentives. With TOTECS, you can:
Want to convert more offline customers to online buyers?
Contact TOTECS today to optimize your B2B digital strategy!

Introduction: The Growing Importance of Mobile in B2B eCommerce
As mobile device usage continues to rise, B2B buyers are increasingly looking for a seamless mobile shopping experience.
It’s clear: mobile optimization isn’t optional—it’s essential for staying competitive.
The Challenge:
Many B2B sites are designed primarily for desktop users, leading to poor navigation and usability on mobile devices.
How TOTECS Solves It:
Impact: Businesses with mobile-first designs see a 40% increase in mobile user engagement.
The Challenge:
A long, complicated checkout process leads to high mobile cart abandonment rates.
How TOTECS Solves It:
Impact: Streamlining checkout on mobile can reduce cart abandonment by up to 30%.
The Challenge:
B2B buyers need to quickly find the products they need, but traditional desktop search functions often don’t translate well to mobile.
How TOTECS Solves It:
Impact: Optimised search functions result in a 25% increase in mobile search conversion rates.
The Challenge:
Managing account details, tracking orders, and accessing invoices can be cumbersome on mobile without a user-friendly interface.
How TOTECS Solves It:
Impact: A mobile-friendly account system improves user retention and boosts repeat mobile orders by 20%.
The Challenge:
Traditional communication methods, like email, don’t always reach on-the-go mobile users in time.
How TOTECS Solves It:
Impact: Companies leveraging push notifications see a 15% increase in customer engagement and 15% higher conversion rates.
B2B buyers expect an efficient, seamless experience—whether they’re browsing on a desktop or ordering from their mobile device.
With TOTECS’ mobile optimisation features, businesses can:
Ready to optimise your B2B eCommerce for mobile?
Contact TOTECS today to get started!

Introduction: The Complex Needs of B2B Distributors
In the fast-paced world of B2B distribution, manual processes, inefficient systems, and poor integration can cause disruptions in day-to-day operations. As demand for personalized pricing, real-time stock availability, and efficient order management increases, distributors are realizing the need for a fully integrated B2B eCommerce platform to stay competitive.
In this article, we will explore the core reasons why distributors need a fully integrated B2B eCommerce platform, and how it can streamline operations, improve customer experiences, and accelerate growth.
The Problem:
Many distributors are still using legacy systems that don't communicate well with their eCommerce platform. This leads to inefficiencies in inventory management, pricing accuracy, and order fulfilment.
The Solution:
A fully integrated B2B eCommerce platform ensures seamless communication between the eCommerce site, ERP system, CRM software, and other business tools. This integration allows for real-time data synchronization, eliminating errors that arise from manual data entry and reducing operational delays.
Key Benefits:
Impact: Integrated systems provide a single source of truth, improving accuracy, reducing costs, and enhancing efficiency.
The Problem:
Distributors often struggle with complex pricing structures. Customer-specific pricing, volume-based discounts, and special pricing for different markets can be difficult to manage on a platform that lacks full integration.
The Solution:
A fully integrated eCommerce platform can manage complex pricing models with dynamic pricing features, offering customer-spec discounts and pricing based on order history, volume, and contract agreements.
Key Benefits:
Impact: Automated, accurate pricing ensures customers receive the correct rates, reducing pricing disputes and increasing customer satisfaction.
The Problem:
Order management is often a manual, time-consuming task. For B2B distributors, manually processing orders, tracking shipments, and managing invoices can create errors and slow down the fulfilment process.
The Solution:
With a fully integrated eCommerce platform, order management is automated, ensuring that orders are processed accurately and efficiently. ERP and CRM integrations help manage inventory, shipping, and customer data seamlessly, while automated invoicing keeps everything running smoothly.
Key Benefits:
Impact: Improved operational efficiency and faster delivery lead to better customer satisfaction and reduced operational costs.
The Problem:
B2B customers are increasingly expecting self-service capabilities. They want to be able to track their orders, view detailed product information, reorder products, and manage their accounts with minimal interaction from sales representatives.
The Solution:
A fully integrated B2B eCommerce platform offers self-service features that allow customers to manage their accounts, track their orders, and place repeat orders at their convenience. These tools improve the customer experience by offering more control and accessibility.
Key Benefits:
Impact: Empowered customers lead to increased loyalty and higher retention rates.
The Problem:
As businesses expand, the challenges of managing a growing catalogue, customer base, and order volume can quickly overwhelm legacy systems. A lack of integration hinders the ability to scale effectively. The Solution:
A fully integrated B2B eCommerce platform provides the flexibility and scalability needed to handle increased sales volume, new product offerings, and expanded customer networks without requiring a complete system overhaul.
Key Benefits:
Impact: A scalable platform supports long-term growth, allowing businesses to expand into new markets without disruption.
In today’s competitive landscape, distributors can’t afford to rely on outdated systems or fragmented solutions. A fully integrated B2B eCommerce platform streamlines complex pricing, inventory management, order fulfilment, and customer support, leading to improved efficiency, customer satisfaction, and growth potential.
If you are ready to take your distribution business to the next level with a fully integrated B2B eCommerce solution, contact TOTECS today to learn more about our platform.

B2B customers don't just buy based on price—they stay loyal to suppliers who offer reliable service, fast ordering, and a frictionless experience. If your competitors provide a more convenient digital ordering process, you risk losing long-term customers.
With TOTECS, wholesalers and distributors can build sticky, long-term relationships by offering a seamless, self-service B2B eCommerce experience that keeps customers coming back.
The Challenge:
B2B buyers frequently place repeat orders, but manual processes force them to search for the same SKUs over and over, leading to frustration.
How TOTECS Solves It:
Impact: Businesses using streamlined reordering tools see a 25% increase in repeat purchase rates.
The Challenge:
B2B customers expect real-time inventory and contract pricing visibility. If they can't see stock levels or accurate pricing upfront, they may abandon their cart or switch suppliers.
How TOTECS Solves It:
Impact: Companies offering real-time stock and pricing updates see a 40% reduction in abandoned carts.
The Challenge:
Many B2B suppliers require customers to call or email for order tracking, invoice requests, or credit balances, leading to frustration and delays.
How TOTECS Solves It:
Impact: Businesses with self-service portals experience a 35% decrease in customer support inquiries, freeing up sales teams to focus on high-value relationships.
The Challenge:
B2B buyers often require credit terms, instalment options, or multiple payment methods. Limited payment flexibility can delay purchases or push customers to competitors who offer easier payment terms.
How TOTECS Solves It:
Impact: Businesses offering multiple payment options see a 20% increase in customer retention.
The Challenge:
B2B buyers expect tailored experiences, just like in B2C. If your eCommerce platform treats every customer the same, you miss out on opportunities to increase loyalty through personalisation.
How TOTECS Solves It:
Impact: Companies using personalization strategies see a 30% boost in customer lifetime value (CLV).
B2B customers want a fast, simple, and reliable online ordering experience—and if they don't get it from you, they'll find it elsewhere.
With TOTECS, wholesalers and distributors can:
Want to improve customer retention and drive more repeat business?
Contact TOTECS today to optimize your B2B eCommerce platform!

Introduction: Understanding Complex Pricing in B2B eCommerce
In B2B eCommerce, pricing isn't as simple as just listing the same price for every customer. Distributors, wholesalers, and manufacturers often offer complex pricing models based on customer profiles, order volumes, and contractual agreements. Managing this manually can be a logistical nightmare, which is why automated pricing solutions are essential.
This article explores how TOTECS' automated pricing engine makes managing customer-specific pricing easier and more efficient for B2B businesses.
The Problem:
Without automation, managing different pricing structures across various customers can lead to human errors and discrepancies. Sales teams may also spend a significant amount of time manually adjusting prices for large orders, which delays processing.
The Solution:
TOTECS' automated pricing engine integrates seamlessly with your customer database, ensuring each customer sees the correct pricing based on their contract, purchase history, or volume discounts.
Key Benefits:
Impact: By automating customer-specific pricing, businesses can ensure pricing consistency and reduce errors that could harm customer trust.
The Problem:
For wholesalers and distributors, volume-based discounts and contract pricing are standard. However, manually tracking these pricing rules for each customer can be both time-consuming and error prone.
The Solution:
With TOTECS' system, volume discounts, tiered pricing, and contract-based pricing are managed and updated automatically based on predefined rules.
Key Benefits:
Impact: Your team can focus on higher-level tasks, knowing pricing is automated and accurate.
The Problem:
When pricing is inconsistent across different platforms, it can lead to confusion and pricing disputes with customers. This is especially true when updates aren't reflected immediately in your eCommerce system.
The Solution:
TOTECS ensures that any pricing updates made in the system are instantly reflected across all touchpoints, ensuring real-time pricing consistency.
Key Benefits:
Impact: Accurate, real-time pricing helps eliminate confusion and increases customer satisfaction.
The Problem:
B2B businesses often have multiple pricing tiers for different customer segments. Without automation, managing these multiple tiers manually can become overwhelming, especially for large catalogues.
The Solution:
TOTECS allows you to create custom pricing tiers based on customer type, volume, or location. These tiers automatically apply to customers during checkout, providing them with the best price available based on their specific profile.
Key Benefits:
Impact: Multi-tier pricing management becomes seamless, reducing overhead and ensuring pricing accuracy.
Managing customer-specific pricing manually is inefficient, error-prone, and time-consuming. By automating this process, B2B businesses can improve accuracy, reduce costs, and enhance customer satisfaction.
TOTECS makes pricing automation easy and accurate, ensuring that your business can scale without sacrificing pricing integrity. Want to optimise your pricing model?
Contact TOTECS today to learn how our automated pricing solutions can transform your B2B eCommerce operations.

B2B eCommerce is booming, but 70% of B2B buyers abandon their carts before completing an order. Unlike B2C, these buyers aren't just browsing—they're trying to source inventory, replenish stock, or fulfill customer orders.
When they don't complete the transaction, it's often due to frustrating roadblocks in the ordering process. With TOTECS, wholesalers and distributors can eliminate these barriers, streamline the purchase journey, and increase conversion rates.
The Challenge:
If your checkout process is too long, requires unnecessary steps, or lacks transparency, buyers will abandon the order and look for an easier supplier.
How TOTECS Solves It:
Impact: Businesses that simplify checkout see a 30% decrease in abandoned orders.
The Challenge:
Many B2B buyers abandon their carts because they encounter unexpected pricing changes or out-of-stock items after adding products.
How TOTECS Solves It:
Impact: Businesses with real-time pricing and stock updates see a 40% increase in completed orders.
The Challenge:
B2B transactions often involve credit accounts, purchase orders, or net payment terms. If your checkout only supports standard online payments, buyers may abandon their order.
How TOTECS Solves It:
Impact: Businesses offering flexible payment options reduce order abandonment by 25%.
The Challenge:
If buyers can't see estimated delivery dates or shipping costs upfront, they may abandon their cart and look elsewhere.
How TOTECS Solves It:
Impact: Transparent shipping details lead to a 20% decrease in checkout abandonment.
The Challenge:
B2B buyers are increasingly using mobile devices to place orders. If your eCommerce platform isn't mobile-friendly, buyers may struggle to complete their purchases.
How TOTECS Solves It:
Impact: Mobile-friendly B2B eCommerce stores experience a 35% increase in mobile conversions.
Every abandoned order is a lost sale. By optimizing the checkout experience, pricing visibility, payments, shipping, and mobile usability, wholesalers and distributors can recover lost revenue and increase order completion rates.
With TOTECS, you can:
Struggling with order abandonment? Let's fix it.
Contact TOTECS today to optimize your B2B checkout experience!

Introduction: The Shift to Digital-First B2B Sales
For wholesalers and distributors, scaling online sales isn't just about having a website—it's about creating a seamless digital experience that integrates with your existing operations, automates pricing, and empowers customers with self-service tools.
Traditional B2B sales models rely on phone orders, emails, and manual data entry, leading to inefficiencies, errors, and slow growth. TOTECS helps wholesalers and distributors overcome these challenges by providing a powerful, fully integrated B2B eCommerce solution designed for scalability.
The Challenge:
Wholesalers and distributors deal with customer-specific pricing, bulk discounts, and contract-based rates that can be difficult to manage manually. Many eCommerce platforms struggle to dynamically adjust pricing for different customer segments.
How TOTECS Solves It:
Impact: Businesses using TOTECS have seen a 40% reduction in pricing-related inquiries and faster quote-to-order conversions.
The Challenge:
Many wholesalers still rely on manual processes to update inventory, track orders, and sync customer accounts between their eCommerce store and ERP. This results in outdated stock levels, order delays, and manual errors.
How TOTECS Solves It:
Impact: Companies using TOTECS cut their order processing time by 50%, improving fulfilment accuracy and customer satisfaction.
The Challenge:
Many B2B customers are used to phone or email orders and hesitate to switch to online purchasing. Without a well-designed eCommerce experience, businesses struggle to encourage digital adoption.
How TOTECS Solves It:
Impact: Within 6 months of implementation, 30% of sales for TOTECS clients shift from traditional ordering to online self-service.
The Challenge:
Wholesalers and distributors often outgrow their eCommerce platforms, requiring expensive migrations or extensive customizations to support new product lines, locations, or markets.
How TOTECS Solves It:
Impact: Businesses using TOTECS scale seamlessly, adding new product lines and customer segments without costly platform changes.
Scaling a B2B business requires more than just an online store—it demands automation, integration, and a frictionless customer experience.
TOTECS delivers a fully integrated, scalable B2B eCommerce platform that helps wholesalers and distributors:
Ready to scale your online sales with TOTECS?
Contact us today to get started!

Introduction: Embracing Change in the B2B eCommerce Landscape
The B2B eCommerce landscape is evolving faster than ever, driven by advances in technology, shifting buyer expectations, and new market dynamics. To stay ahead, businesses must not only react to these changes but anticipate future trends.
Here are the top B2B eCommerce trends that will shape the future of business transactions and how you can leverage them for success in 2025 and beyond:
The Trend:
Artificial Intelligence (AI) and machine learning (ML) are becoming central to B2B eCommerce platforms, enhancing personalization and improving decision-making.
How It Helps:
Impact:
Businesses that adopt AI and ML are seeing a 20% increase in sales conversions due to improved personalisation.
The Trend:
Omnichannel commerce is no longer just a buzzword—it's a necessity. B2B buyers expect to engage with businesses on multiple touchpoints (e.g., web, mobile, in-person), and these channels must be fully integrated for a seamless experience.
How It Helps:
Impact:
Omnichannel integration improves customer retention by 15-20% and enhances overall satisfaction.
The Trend:
B2B marketplaces like Amazon Business and Alibaba are becoming increasingly popular as buyers turn to multi-supplier platforms for greater convenience, better deals, and a wider selection of products.
How It Helps:
Impact:
50% of B2B buyers will purchase more from marketplaces in the coming years, driving businesses to focus on marketplace optimisation.
The Trend:
Mobile commerce (m-commerce) continues to grow as more B2B buyers use smartphones to research, order, and manage their accounts. In fact, 60% of B2B buyers now complete purchases via mobile devices.
How It Helps:
Impact:
Mobile-optimized B2B eCommerce platforms see a 25% increase in mobile sales year-over-year.
The Trend:
As buyers become more concerned with security and transparency, blockchain technology is emerging as a solution to enhance trust and track transactions securely in real time.
How It Helps:
Impact:
Blockchain adoption in B2B eCommerce is expected to grow 40% annually, offering greater security and operational efficiency.
The Trend:
As businesses face increased pressure to be more environmentally conscious, sustainability is becoming a key priority in B2B eCommerce.
How It Helps:
Impact:
60% of B2B buyers say they are more likely to purchase from companies that demonstrate environmental responsibility.
The future of B2B eCommerce is full of opportunities driven by technological advancements and shifting buyer expectations. To stay ahead of the curve:
Ready to future-proof your B2B eCommerce strategy?
Contact TOTECS today to get started!

When it comes to selecting an eCommerce platform for your B2B business, the options can feel overwhelming. For wholesalers, distributors, and manufacturers, choosing the right platform means considering factors like ERP integration, complex pricing management, scalability, and customer experience.
TOTECS stands out in the crowded field of B2B eCommerce platforms for its ability to deliver a highly customisable, fully integrated solution. But how does it compare to the competition?
In this article, we'll dive into how TOTECS stacks up against other B2B eCommerce platforms, and help you determine which one is the best fit for your business.
1. TOTECS vs. Competitors: Pricing and Customer-Specific Deals
TOTECS: Advanced Pricing Engine
TOTECS offers a dynamic pricing engine that can automatically adjust pricing based on customer-specific contracts, volume discounts, and promotional offers.
Competitors
Other platforms may also offer pricing management, but few have the same level of flexibility as TOTECS. Many competitors require extensive manual input or rely on third-party plugins to handle complex pricing structures.
Winner: TOTECS for its seamless, automated pricing system that reduces manual effort and ensures accuracy.
TOTECS: Seamless ERP Integration
One of the standout features of TOTECS is its out-of-the-box ERP integration. TOTECS syncs directly with your existing ERP, allowing you to:
Competitors
Many B2B platforms either don't integrate with ERPs at all or offer only basic integrations, requiring additional setup and customisation.
Winner:
TOTECS for seamless, real-time ERP integration that automates inventory, order processing, and customer data updates.
TOTECS: Fully Customisable Customer Experience
TOTECS places a strong emphasis on creating a personalised customer experience, especially for B2B buyers. Features include:
Competitors
Other B2B platforms often offer limited customization when it comes to customer experience. For example, they may provide basic customer login areas and order tracking features but lack the ability to offer truly personalised catalogues or automated quote approval workflows.
Winner:
TOTECS for its highly customisable, automated customer experience that empowers buyers to manage everything themselves.
TOTECS: Built for Growth
As your B2B business grows, so does the complexity of your operations. TOTECS was designed with scalability in mind:
Competitors
Many other platforms promise scalability but often require additional plugins, custom coding, or expensive upgrades to support growth.
Winner:
TOTECS for its flexible and scalable platform that grows with your business without adding complexity.
TOTECS: Fast Implementation & Expert Support
TOTECS offers easy-to-use setup tools and dedicated support to help you get started quickly.
Competitors
Many B2B platforms can be difficult to implement and require a significant investment of time and resources. Support services may vary, and some platforms rely on third-party integrators, which can lead to additional costs.
Winner:
TOTECS for fast implementation and expert support that helps you get your platform up and running quickly.
While many B2B eCommerce platforms claim to offer the tools you need to scale and streamline operations, TOTECS sets itself apart with its seamless ERP integration, advanced pricing and customer-specific catalogue management, customisable self-service experience, and scalability.
Whether you are a wholesaler, distributor, or manufacturer, TOTECS provides the flexibility, support, and tools you need to grow efficiently without compromising on customer experience or operational accuracy.
Ready to find the right B2B eCommerce platform for your business?
Contact TOTECS today and learn how we can help you scale!

At TOTECS, we're committed to helping businesses streamline their operations and enhance customer experience. That's why we're excited to introduce our Pallet Builder feature—designed to optimise bulk ordering and streamline the process of building and purchasing pallets of stock and optimising freight costs for your customer.
What is the Pallet Builder? The Pallet Builder is a powerful tool that allows your customers to efficiently create and customise pallets with the products they need. Whether they are purchasing large quantities for wholesale or simply stocking up on essential items, this feature simplifies the entire process, saving time and reducing freight costs.
Key Features and Benefits
How to Get Started
The Pallet Builder feature is now available to all businesses using the TOTECS eCommerce platform. To enable it on your site, simply access your admin panel, navigate to the feature settings, and customise it to fit your specific needs. Our support team is also on hand to assist with setup and provide any additional training required.
The Pallet Builder is a game-changer for businesses that deal with bulk orders. It not only makes the ordering process more efficient for your customers but also enhances the overall functionality of your online store. At TOTECS, we’re always looking for ways to help you grow your business, and the Pallet Builder is just one of the many tools we offer to help you succeed.
For more information on how to implement the Pallet Builder feature or to see it in action, contact our support team today.
#TOTECS #eCommerce #PalletBuilder #BulkOrdering #Wholesale #CostEfficiency #CustomerExperience #Innovation

In today's fast-paced digital world, having the right tools to manage your eCommerce business efficiently is more critical than ever. That's why we're here to share the TOTECS eMarketing Tool, a powerful feature fully integrated into the TOTECS eCommerce platform. This tool is designed to elevate your marketing efforts by seamlessly synchronising customer data, product catalogues, and order histories, all in one place.
Seamless Integration with Your eCommerce Operations
One of the standout features of the TOTECS eMarketing Tool is its seamless integration with your existing eCommerce operations. No need to juggle multiple platforms—manage all your eMarketing activities within the same system you use for daily business. This integration ensures that your customer data is always up-to-date, allowing you to create highly personalised email campaigns tailored to individual customer behaviours, purchase histories, and browsing patterns.
Tailored Campaigns for Targeted Marketing
Imagine having the ability to identify customers who haven't made a purchase in the last four months or those who have never purchased specific products. With TOTECS, this is a reality. The platform can pinpoint these opportunities, allowing you to design targeted campaigns that offer discounts or specialized marketing content aimed at increasing sales. This level of precision marketing is what sets TOTECS apart from the competition.
Consistent and Optimised Content Across Channels
Consistency is key in any successful marketing strategy, and the TOTECS eMarketing Tool makes it easy to maintain this. You can manage and update your website content directly from the platform, ensuring that your emails and site content are always aligned. Plus, with built-in SEO tools, you can optimise your campaign content for better search engine performance, driving more traffic to your site.
Cost-Effective Marketing with a Micro Fee
While the TOTECS eMarketing Tool eliminates the need for additional third-party software subscriptions, there is a micro fee for the marketing materials sent to each customer. But when you consider the increased sales and customer engagement that result from these targeted campaigns, it's a cost well worth paying.
An All-In-One Solution for Growing Businesses
Whether you're a small business looking to grow or an established company aiming to streamline your operations, the TOTECS eMarketing Tool offers a fully integrated, all-in-one solution. No need to worry about managing multiple tools across multiple vendors—TOTECS has you covered.
Keen to hear more? Reach out to us today to see how the TOTECS eMarketing Tool can transform your business.

A recent report by the Australian Signals Directorate shows that malicious cyber activity continues to pose a risk to Australia’s security and prosperity for small, medium and large businesses.
Many Australian businesses, hold sensitive and valuable information making them attractive targets for cybercriminals.
The most common cyber threats to watch out for include email compromise, business email compromise fraud (financial loss) and online banking fraud.
Malicious cyber actors often exploit unpatched and misconfigured systems, or take advantage of weak or re-used credentials to access systems and networks. Here at TOTECS, where we can, we aim to assist with patches, updates and/ or mitigate vulnerabilities in our platform when vulnerabilities are assessed as critical by vendors or when working exploits exist.
To defend against email attacks, we encourage our clients to set aside time for regular cyber security training, and ensure staff are cautious of emails that contain requests for payment or change of bank details, or contain an email address that doesn’t look right.
If staff receive suspicious emails, they should verify the legitimacy of suspicious messages via the organisation’s official website or verified contact information. Contact details that were sent as part of a message should not be trusted, as these could be fraudulent.
For information regarding the report, click here:
So what can you do to best protect your business?
Here at TOTECS we understand and appreciate that cybersecurity is an ongoing effort. Businesses need to remain vigilant and adaptable to stay ahead of evolving threats and as businesses grow, their digital footprint expands, making them more attractive targets for cybercriminals.
Let's work together to make Australian businesses a difficult target for cybercrime!

TOTECS is proud to share the details of the Deals & Vouchers feature, a powerful tool designed to transform the way businesses manage promotions and engage with customers. This functionality is set to revolutionise eCommerce strategies, providing TOTECS clients with the ability to create and manage unlimited deals and vouchers, tailor promotions to specific customer segments, and analyse the effectiveness of their marketing efforts.
Manage Unlimited Deals and Giveaway
ne of the standout features of the TOTECS Deals & Vouchers functionality is the ability to create unlimited deals and giveaways. Businesses can now offer exclusive discounts and promotions to attract new customers and reward loyal ones. Whether it’s a seasonal sale, a special giveaway, or a time-limited discount, the possibilities are endless.
Automatic Activation and Advanced Targeting
Gone are the days of manually activating deals. With TOTECS, users can set date ranges for automatic activation of deals, ensuring that promotions go live exactly when intended. Additionally, the advanced filter tools allow businesses to assign deals to specific customer segments or target products, making it easier to tailor promotions to the right audience.
Flexible Redemption Modes and Controls
The Deals & Vouchers feature supports various redemption modes, including auto redemption and promo/voucher codes. This flexibility ensures that businesses can choose the method that best suits their needs. Furthermore, redemption frequency controls allow for limiting how many times a deal can be redeemed per user or account, adding another layer of customisation to promotional campaigns.
In-Depth Reporting and Seamless Integration
Understanding the impact of deals is crucial for any business. TOTECS provides comprehensive reporting tools that analyse deal effectiveness, tracking views, user engagement, and sales. This data-driven approach allows businesses to refine their strategies and maximize their return on investment.
Integration of deals is seamless with TOTECS.
Redeem forms can be embedded into checkout pages, home pages, or custom CMS pages, ensuring a smooth customer experience. Additionally, a dedicated deal button can be placed on product areas within search results or detail pages, and a deal listing area can display products available for redemption. Deals can also be embedded into email campaigns to reach a broader audience.
Why Choose TOTECS Deals & Vouchers?
Boost Sales: Drive more conversions with targeted and appealing deals.
Increase Engagement: Keep customers engaged and coming back with exclusive offers.
Improve Customer Loyalty: Reward loyal customers and attract new ones through special promotions.
Gain Insights: Use in-depth analytics to understand which deals are most effective.
The Deals & Vouchers feature is a game-changer for TOTECS clients, providing a versatile and powerful tool to enhance marketing strategies and drive business growth.
Get Started Today
TOTECS clients can log in to their platform and start exploring the Deals & Vouchers feature immediately. For more information, visit the TOTECS website or contact the TOTECS team.
Stay ahead of the competition and elevate your eCommerce game with TOTECS’ innovative Deals & Vouchers feature!

Introducing TOTECS Repspace Functionality – Your Key to Sales Success
Here at TOTECS, we want to talk about our revolutionary Repspace functionality, designed to empower sales representatives and supercharge your sales performance like never before.
So, what exactly is Repspace, and how can it transform your business?
Let's dive in:
Purpose-Built for Success:
Repspace functionality has been meticulously crafted with three key purposes in mind:
1. Effortless Account Management: Say goodbye to the hassle of navigating multiple customer accounts. With Repspace, reps can seamlessly switch between customer accounts to place orders with ease and efficiency.
2. Insightful Account Analysis: Gain invaluable insights into customer account status, balance, and history, including invoices, payments, credits, and transaction records. Plus, take action when needed – whether it's processing payments or addressing account issues.
3. Empowering Customer Engagement: Train your customers to navigate the website, browse product catalogues, and place orders independently, fostering a self-sufficient and streamlined buying experience.
Unlocking Sales Potential: But that's not all...
Repspace goes above and beyond by providing reps with a wealth of additional tools and information, including:
The Results Are In: With Repspace at your fingertips, you can expect to:
Ready to take your sales game to the next level?
Get in touch with our team today to learn more about how TOTECS Repspace Functionality can revolutionise your business.

How do you know it’s time for a new eCommerce platform?
• Are you feeling frustrated by the limitations of your current eCommerce platform?
• Is the lack of flexibility hindering your ability to control and grow your online presence?
It's time to break free from these constraints and embrace a transformative solution – welcome to TOTECS.
TOTECS offers a game-changing eCommerce platform that empowers you with unparalleled control over your website.
Imagine the freedom to edit webpages, update banners, and completely overhaul your website's appearance—all with the ease of accessing HTML/CSS/Javascript code. Your online presence, your rules.

Here's why TOTECS is the ideal choice for your business:
1. Adaptability to your Business Needs:
• Our flexible platform allows you to adapt and customise your site based on the changing needs of your business. Stay ahead of the game as your business grows and market conditions evolve.
2. Scalability:
• Anticipating growth? No problem. TOTECS easily scale to accommodate increased traffic, products, or services without requiring a complete overhaul.
3. Customisation for Unique Branding:
• Stand out from the crowd and be an industry leader by customising the look and feel of your website to align with your brand identity. Create a unique and memorable online presence that resonates with your audience.
4. User Experience Optimisation:
• Enjoy the power to modify and optimise user interfaces and experiences, leading to increased customer satisfaction, higher conversion rates, and improved customer retention.
5. Integration Capabilities:
• Seamlessly connect your website with other tools, services, or third-party applications, enhancing overall business efficiency by streamlining and automating processes.
6. Responsive Design for Mobile Devices:
• Ensure a seamless experience across desktops, tablets, and smartphones. Our flexible website design adapts to various devices, improving accessibility for a wider audience on the go.
7 Quick Adaptation to Industry Changes:
• Industries and market trends evolve rapidly. TOTECS enables your business to swiftly adapt to changes, implement new technologies, and adjust your online strategy with ease.
If you've invested in a website design resource, we can train one of your team to unlock the full potential of the TOTECS eCommerce Platform. If you don't have a resource, no worries—we will collaborate with you to design a website that reflects your unique branding and business goals.
Make the switch to TOTECS today and watch your business soar to new heights.
Take control, stay agile, and thrive in the ever-evolving digital landscape.
Ready for the next chapter in your eCommerce journey?

The Best ERP Integrations for B2B eCommerce
Accelerate Your B2B Ecommerce Growth with Seamless ERP Integration
In today's rapidly evolving B2B ecommerce landscape, integrating your ecommerce platform with an Enterprise Resource Planning (ERP) system is no longer just an option; it's a necessity. Seamless integration with your ERP system can significantly enhance your business operations, streamline processes, and drive growth. Let's delve into the importance of ERP integration, the pros and cons of not integrating, and how the TOTECS platform can help accelerate your online growth.
The Importance of ERP Integration
Streamlined Business Operations
Integrating your B2B ecommerce platform with an ERP system allows for seamless data synchronization, eliminating manual data entry and reducing the risk of errors. By consolidating ecommerce data, inventory reports, order processing automation, and shipping logistics with your ERP system, you gain valuable insights through reporting and analytics. This enables efficient workflow automation and fully optimizes your business operations.
Holistic Inventory Management
ERP integration enables holistic inventory management by tracking inventory and orders in real-time. You can efficiently handle product backorders, out-of-stock items, and spikes in inventory demand. With up-to-date information on stock availability, you can provide a seamless ecommerce experience for both customers and your ecommerce staff.
Enhanced Customer Experience
Seamless ERP integration enables an omnichannel, self-service experience for your B2B customers. They can easily discover products, manage orders, track shipments, and access their purchase history 24/7. By providing a user-friendly and personalized shopping experience, you can increase customer satisfaction and drive repeat business.
Pros and Cons of Not Integrating with ERP
Pros:
- Quick setup for small businesses
- Lower initial investment
- Suitable for businesses with simple processes and low transaction volumes
Cons:
- Manual data entry leads to errors and inefficiencies
- Lack of real-time inventory updates can result in stockouts or overstocking
- Limited scalability and growth potential
- Inability to provide a seamless customer experience
How TOTECS Platform Can Help Accelerate Your Online Growth
The TOTECS platform offers a comprehensive solution for B2B ecommerce businesses looking to accelerate their online growth through seamless ERP integration. Here's how:
Seamless ERP Integration
The TOTECS platform seamlessly integrates with leading ERP systems, allowing for real-time data synchronization and streamlined business operations. With TOTECS, you can consolidate ecommerce data, inventory reports, order processing automation, and shipping logistics with your ERP system, enabling efficient workflow automation and fully optimized business operations.
Advanced Inventory Management
TOTECS provides holistic inventory management capabilities, allowing you to track inventory and orders in real-time. You can efficiently handle product backorders, out-of-stock items, and spikes in inventory demand. With up-to-date information on stock availability, you can provide a seamless ecommerce experience for your customers.
Enhanced Customer Experience
With TOTECS, you can provide an omnichannel, self-service experience for your B2B customers. They can easily discover products, manage orders, track shipments, and access their purchase history 24/7. By providing a user-friendly and personalized shopping experience, you can increase customer satisfaction and drive repeat business.
Scalability and Growth
The TOTECS platform is highly scalable, allowing your business to grow and expand without limitations. Whether you're a small business or a large enterprise, TOTECS can accommodate your needs and support your online growth journey.
Conclusion
In today's competitive B2B ecommerce landscape, seamless ERP integration is essential for driving growth and staying ahead of the competition. With the TOTECS platform, you can accelerate your online growth, streamline your business operations, and provide an exceptional customer experience. Don't let outdated systems hold your business back; integrate with TOTECS and unlock your full potential in the world of B2B ecommerce.

Achieving a Seamless B2B Ecommerce ERP Integration to Meet All Business Needs
In today's rapidly evolving business landscape, integrating B2B ecommerce platforms with Enterprise Resource Planning (ERP) systems has emerged as a critical component for success. As businesses endeavour to enhance efficiency, scale operations, and elevate customer experiences, the synergy between B2B ecommerce and ERP solutions presents a strategic advantage. Through seamless integration, companies can revolutionize their operations, optimize inventory management, and deliver unparalleled service to clients, positioning themselves as leaders in their industries.
Understanding B2B and B2C Ecommerce Dynamics
Before delving into the intricacies of integration, it's paramount to comprehend the fundamental disparities between B2B and B2C ecommerce models.
B2B (Business-to-Business) ecommerce revolves around transactions between businesses, often involving bulk orders, intricate pricing structures, and enduring partnerships. Conversely, B2C (Business-to-Consumer) ecommerce caters to individual consumers, prioritizing user experience, personalized marketing, and swift transactions.
The Importance of ERP Integration
Effective integration of B2B ecommerce platforms with ERP systems unlocks a plethora of benefits:
1. Streamlined Operations: Integration eradicates manual data entry, mitigating errors, and streamlining processes across departments. This fosters heightened efficiency and productivity, enabling seamless business operations.
2. Real-time Data Synchronization: Integration ensures seamless synchronization of data, such as inventory levels, order status, and customer information, between the ecommerce platform and ERP system. This real-time visibility empowers informed decision-making, fostering improved customer service and satisfaction.
3. Enhanced Customer Experience: Armed with accurate, up-to-date information, businesses can deliver personalized experiences, expedite order fulfilment, and facilitate transparent communication with customers. This cultivates loyalty and satisfaction, enhancing the overall customer experience.
4. Scalability and Flexibility: Integrated systems possess the agility to adapt to evolving business needs, accommodating growth, introducing new product lines, and responding to shifts in demand without disruption. This scalability and flexibility lay the foundation for sustained business growth and resilience.
5. Inventory Optimization: Integration provides invaluable insights into stock levels, demand forecasts, and procurement processes, facilitating enhanced inventory management. By mitigating stockouts, minimizing excess inventory, and optimizing supply chain efficiency, businesses can achieve significant cost savings and operational efficiency.
Key Considerations for Integration
Successful integration of B2B ecommerce with ERP systems necessitates meticulous planning and execution. Here are pivotal considerations to heed:
1. Compatibility: Ensure seamless compatibility between the ecommerce platform and ERP system, selecting solutions with robust integration capabilities or leveraging third-party connectors where necessary.
2. Data Mapping: Define comprehensive data mapping and mapping rules to facilitate seamless communication between systems. This encompasses mapping product data, customer information, pricing structures, and order details, ensuring harmonious integration.
3. Customization: Tailor the integration to align with unique business requirements, considering customizations for pricing, product catalogues, workflows, and reporting functionalities to optimize system performance.
4. Security and Compliance: Implement stringent security measures to safeguard sensitive data, including customer information, payment details, and intellectual property. Ensure compliance with pertinent industry regulations, such as GDPR, PCI DSS, and HIPAA, to mitigate risks and uphold data integrity.
5. Testing and Validation: Execute comprehensive testing to validate the integration's functionality, performance, and reliability. Test various scenarios encompassing order processing, inventory updates, and data synchronization to identify and address potential issues preemptively.
In conclusion, achieving seamless integration between B2B ecommerce and ERP systems is indispensable for modern businesses striving to maintain a competitive edge in the digital marketplace. By harnessing the right technologies, strategies, and partnerships, organizations can unlock operational efficiencies, elevate customer satisfaction, and foster sustainable growth amidst the dynamic landscape of contemporary commerce.

Ezymart Distribution, Australia's leading wholesale distributor and importer, is the driving force behind the success of over 500 Ezymart stores nationwide, offering a diverse inventory of over 5000 products. But here's the exciting part: Ezymart Distribution doesn't just cater to its stores; it supports a wide range of businesses, from convenience stores, newsagencies, and grocery stores to pharmacies.
What makes this possible? Ezymart Distribution has harnessed the power of B2B eCommerce through the TOTECS eCommerce platform. With this innovative solution, businesses can place orders efficiently and seamlessly 24/7. Each order placed online seamlessly integrates into Ezymart Distribution's backend systems, streamlining the process from order to pick, pack, and dispatch.
At TOTECS, we take immense pride in being at the core of this dynamic partnership. Our technology empowers Ezymart's distribution network and ensures vibrant shopping experiences at every corner of the country.
The best part? TOTECS is here to enable your business, just like Ezymart Distribution, to thrive in today's fast-paced retail landscape. Join the revolution and stay tuned for more exciting developments! Your success is just a click away.
Sales reps are the highest users by far of any of our clients' hosted TOTECS eCommerce websites. With Repspace facilities built into the Content Management System (CMS); reps can navigate the website product catalogue exactly the same way that customers do. It happens all day, every day, as they go about fielding customer enquiries and submitting orders on their behalf.

The constant repeat traffic of sales reps is liquid gold for natural Google SEO rankings. Why? Because Google analytics monitors daily traffic activity, baseline load and user session duration. Google will determine that a website has better quality content, the longer the user session is active.
Some TOTECS clients have both rep and customer service personnel using the website, which further catapults SEO rankings and keeps them on top of competitors in organic searching.
Despite the softer economic conditions, TOTECS clients, who have adopted this winning formula, continue to outperform the market, with consistent growth in website traffic and online sales. Clients using Repspace facilities have seen a minimum average annual growth of approximately 15% over the past 5 years and there is no looking back.
Repspace was designed exactly for this purpose. Typical sales reps ordering tools are mostly separate apps or modules in the ERP, that require a remote desktop login. Google is blind to navigation activity in these tools and thus those businesses miss the enormous SEO potential and lock in that Repspace offers, by being built into their TOTECS content managed website.
More advanced reps features are on the drawing board for 2024 with further integrated workflows with SQUIZZ.com coming.
Our team are excited to announce that we have upgraded our website www.totecs.com on the MWD framework and it is now live. The website features a rich showcase of our platform’s capacity to deliver high quality and tailored solutions, with a diverse and vast set of functionality and features. With interactive forums and a suite of Q&A, the new website tools place more information in the hands of users.
https://www.totecs.com/ecommerce-platform-forums.html.
https://www.totecs.com/faq.html.


We would be delighted to hear any feedback regarding the new website, so feel free to let us know what you think or get in touch if you wish to login and take a deeper dive.
The website is part of a broader initiative to revitalise the overall branding, look and feel of the TOTECS eCommerce platform that your websites run on. This includes adding new features, improvements, and refined user ability across the platform's Administration Centre, content managed websites, Connector software, and server infrastructure. All with the aim to help your staff and users be as productive as possible.
Single Page Checkout for B2B and B2C On Its Way
Our RnD team have spent the past 6 months researching single page checkout, which has become a popular and simplified process for retail consumer customers. Instead of sequencing through multiple checkout pages, the user works from top to bottom to complete their order. For B2C workflows, the process is somewhat simpler, however for B2B workflows where advanced freight, logistics, deals, and payment mechanisms need to be factored in, it's quite a complex task to get right.
Our RnD team released delivery address auto-complete mechanisms available to User Registration and Order Checkout forms. With this feature turned on, it can enable your online customers to start typing their address, and the auto-complete works with Google's Maps service to show matching addresses to choose from. This makes it faster, more accurate and easier for your users to complete delivery addresses.
https://youtu.be/aDRUP3jv6G8 for all the details.
For B2B workflows, auto complete address selection must still enable the customers to either choose delivery addresses already set against their debtor account, or provide special instructions in addition to address data. This functionality is ready to implement so feel free to get in touch with service@totecs.com to get the ball rolling.
We are currently looking into developing a single page Order Checkout solution. This looks to simplify Order Checkout for your users, leading to a more streamlined ordering experience. It would keep the advanced order checkout features, such as freight carrier selection, dynamic surcharge calculations, warehouse/location assignment, as well as product deal recalculations, but do it all with less major page updates. If this is functionality interests you, then feel free to get in touch with service@totecs.com

From Click To Robot - TOTECS Clients Push Integrated Warehouse Automation
Ezymart Distribution are taking warehouse automation to a whole new level with the implementation of Amazon style robotics automation. After acquiring a 20,000 sqm warehouse in Sydney's west, Ezymart Distribution have implemented the robotics hardware and have started picking. Ezymart Distribution want to achieve complete end-to-end automation from click to robot, and have engaged us to work with them to integrate with their new ERP Platform, to harness the new automation capabilities.
With over 1000 customers ordering online all day, every day, Ezymart Distribution want to further harness the advanced order surcharge and integrated freight mechanisms, to achieve zero touch order fulfillment in the near future.
Several leading TOTECS clients have invested heavily into warehouse automation as well as tablet/mobile devices for picking & packing. A key TOTECS feature for large distributors is account specific dynamic order routing. For example, when a user is a customer linked to a sub debtor in Victoria, the order is posted to the Melbourne Warehouse versus the Sydney warehouse for sub debtor in New South Wales.
Feel free to get in touch to discuss advanced click-to-delivery automation workflows.

Eliminate Manual Keying from PDF to Order
Imagine what it would be like if you eliminated all manual keying of purchase orders emailed from customers. The most successful clients on TOTECS achieve approximately 40% of orders keyed in online, whilst up to 65% do their research online. The harsh reality is that for many customers, they must create a Purchase Order in their ERP/Accounting System and then email it through for entry into your system.
The Holy Grail is for these orders to flow through from end to end without any error nor any consideration for the integrated systems in play. This is what SQUIZZ.com is built for. We call it Universal Electronic Data Interchange (UEDI).
In the meantime, staff still are required to manually key in orders from pdf attachments embedded in emails. Now there will be a way to eliminate this keying via a PDF Order Import being built into TOTECS' sister platform SQUIZZ.com.
Our RnD team are currently actively developing the automated PDF order import tool into SQUIZZ.com and it's set to be a very powerful mechanism to win back margin by reducing manual keying, errors and hidden costs.
We are currently asking clients to submit example customer Purchase Order PDF files to us, so the RnD team can test the facility with all manner of different formats. The first alpha testing release of this facility is only weeks away.

We are working with long term client Stareast on a major initiative to revolutionise the HVACR industry with a modern and fresh approach to parts, equipment and supply online. The details of the project are completely under wraps however Stareast CEO Jayden Nowfal is excited with the progress thus far.
"We will keep you posted once this project comes to life, however early indications are that this new eCommerce Website will set a new bench mark for the industry." Jayden Nowfal Stareast CEO

Exciting Year For TOTECS and SQUIZZ.com ahead - Glenn Drew CEO
G’Day,
Well, the COVID-19 financial year is over and we are all optimistic that we are past the most intense period. The year has put the spotlight on eCommerce and all clients have leveraged TOTECS and SQUIZZ.com to maintain or grow their business online. After a wild April/May 2020 when nationwide lockdowns bit hard and demand patterns swung all over the place, supply chains have mostly recovered. That said, hiccups continued to impact the market with stock shortages caused by lockdowns and impacts to manufacturing overseas.
A New Era For eCommerce
COVID-19 has heralded a new era of working and doing business from anywhere. Our business has transitioned to a 3 tier working model whereby the home office is the primary location (tier 1), our hub office for collaboration and training (tier 2) and mobile office in the field (tier 3) is the new normal. When we asked our team in June, the feedback was that the work anywhere model has had an overall positive impact on productivity by eliminating the commute and enabling people to focus. That said, bringing people together remains important and collaboration in both our SQUIZZ.com platform and through video conferencing tools has maintained connection and continuity.
In the market, the changing patterns of working have given eCommerce a dramatic boost and fortunately our clients have benefited as customers moved to working and buying online. Profoundly, those who were setup with full automation received the greatest wins both in demand and efficiencies. Where lockdown restrictions caused skeleton crews in the warehouse, the eCommerce website continued to push orders through and remote administration and customer service personnel could manage the activity remotely.
Paving The Way Towards The Connected Economy
Another broader trend we have seen occurring before COVID-19 hit is the transition of the Millennials as they enter the workforce. This new generation expects online tools and data to be at their fingertips. They are quick to adopt and embrace new technologies with hunger for smarter and more efficient means of connectivity across the markets they work in.
Universal data exchange and digital trust are emerging themes and we are leading the way on these fronts with the progression of SQUIZZ.com. Our platform is transforming the thinking and opening up new frontiers of cross market opportunities as we pave the way towards building the Connected Economy where we bridge secure trusted relationships between people, organisations, marketplaces and the assets they own.
Whilst eCommerce remains entrenched as a successful vendor lead initiative, interest in public and private marketplaces is growing and I am delighted to advise that Connected Marketplaces will be released during this financial year. Stay tuned.
E-Invoicing / PEPPOL and Full Procurement Automation
We have had requests from clients who have customers asking to post documents through the new Australian Government e-Invoicing initiative, which will become compulsory for all Government departments by June 2022. E-Invoicing through PEPPOL will be developed into SQUIZZ.com over the coming 6 months so if you have clients looking for this capability, get in touch with us.
Additionally, we have also received requests from clients who wish to provide their customers with guidance on how to automate their procurement workflows beyond submitting web orders or synchronising product pricing and stock via connected relationships on SQUIZZ.com. We are currently building a content page template that can be embedded into your TOTECS website that instructs customers on the various methods to automate using SQUIZZ.com. We will get in touch this month to explain how this works and see if your business can utilise this tool.
If you wish to learn more, contact rachael.a.marston@squizz.com
2022 Don’t Miss The First Connected Economy Conference
Get ready for March 2022, where we will be showcasing eCommerce, Connected Commerce, Integrated Supply Chain, Universal Data Interchange, Smart Assets and Smart Cities with key technology and industry partners at the first Connected Economy Conference. This 2 day event will be one not to miss and more details will follow in the coming months.
New Rocket Boosters For TOTECS and SQUIZZ
The TOTECS and SQUIZZ technology stacks are just about to get turbo charged with the recent significant investment into 10 latest release HPE enterprise servers where each server has the equivalent power of approximately 59,000 iPhones. The new servers will be provisioned in our Servers Australia and Equinix Data Centres over the coming 3 months.
There are two key goals, which are to increase redundancy and speed up the processing time for each request to boost your online users’ experience. Our goal is to achieve 99.9% up-time where the new infrastructure is split between data centres whilst giving at least 3X speed increase for every URL request served.
Currently, TOTECS processes over 7 million eCommerce Server Requests per month which has grown by 2 million requests per month in 2 years. The new servers are provisioned to handle up to 10 times this capacity which gives plenty of blue sky to grow your online presence and harness both platforms to further automate your sales and customer service processes.

Changes To Billing Rates
Every 5 years we review our billing rates and there will be some changes coming into effect 1st August 2021. The cost for IT personnel across all disciplines has nearly doubled over the past 5 years with most of the impact occurring due to COVID-19 period where demand for IT resources has risen dramatically with a major skills shortage in Australia. Our implementation rates need to catch up and there is an increase of $40 / hr across all skill levels commencing 1st August 2021.
There are some other alterations and an email will be sent to your accounts team outlining the full set of changes.
The good news is the base rates for Server Requests have not altered as a price increase was implemented in December 2019.
New Faces Join Our Team
Matthew Purss
In March, we welcomed Matthew Purss on board into the role of Head of Product Operations. Matthew has an extensive career across IT and Computer Science focused in the areas of Geophysics, Geospacial coordinate systems and scalable database / cloud architecture. Matthew will lead the migration of the TOTECS and SQUIZZ cloud architecture to the new hardware platform as well as the designing of the new Kubernetes N-Scalable cloud stack that will follow behind. Matthew is a leading digital geospacial software engineer and his DGGS technology will be incorporated into SQUIZZ.com Smart Assets as part of the Smart Cities build out of 2022.
Alicia Hagen
With extensive experience across digital marketing, strategy, content creation and website design, Alicia has joined our team as Head Of Communications. Alicia’s deep knowledge of SEO, SEM, Social Marketing has generated exceptional results for the businesses she has worked with and we are delighted to apply her broad skillset to help both our clients and our platforms scale.
Cassie Spear
Cassie comes on board as Head Of Community with exceptional experience working with community across various industries. In recent times, she has managed hackathon events for RMIT University and has a keen ear to the ground in the tech space. Cassie’s primary focus is to develop and lead the partner program for both TOTECS and SQUIZZ along with managing relations with the software vendors and their communities that we integrate with.
Mustafa Mustafa
Having worked in the IT industry all over the world, Mustafa has provided technical support for some the biggest companies on the planet. With a strong technical ability and friendly approach to resolving issues quickly, Mustafa comes on board to provide advanced support for our clients. If it’s a gnarly issue, Mustafa will be onto it.
Raz Nayani
eCommerce website implementation is an integral part of developing and growing your TOTECS eCommerce presence. Whether its building a new TOTECS website or adding features or workflow alterations, Raz joins our implementation team to deliver quality results according to industry best practice and is very excited to be part of the team.
Gearing Up For Online Growth
Never has there been a time where the opportunities for developing new online sales channels have been better. With the entire world now online, the world is literally at your feet. The key point in this new era is that Data Is King and online sales growth correlates to how quickly and easily your customers can source accurate product information. Whether it’s searching your TOTECS eCommerce website or getting real time catalogue, pricing and stock feeds through a SQUIZZ.com Connected Trading Relationships, you are in a strong position to grow your business online and tap new opportunities at scale.
I sincerely know that 2022 will be a success for us all and we look forward to continuing our work with you to grow your business success online.
- Glenn Drew

TOTECS Now Integrates With Micronet's HARMONiQ System
G'day,
The TOTECS team is excited to announce that we have now integrated into the HARMONiQ business system, developed by the Australian software provider Micronet. This allows websites hosted on the TOTECS platform to seamlessly connect to HARMONiQ to synchronise different kinds of data, as well as import sales, quotes and payments.
For businesses currently running Micronet's Distribution System (MDS), HARMONiQ provides a logical upgrade, featuring a modern customisable user interface, industry standard Microsoft backend database, business analytics, and many of the features the Distribution system provides, such as warehouse management and stock controls. HARMONiQ may also be a great upgrade option for other businesses looking to leverage a fully featured Enterprise Resource Planning system at a fraction of the cost compared to other large enterprise systems.
Within the Connector software, the TOTECS team has provided a fully featured preset for HARMONiQ that can be set up within minutes. This can enable businesses to quickly start synchronising data from HARMONiQ to TOTECS hosted websites, as well as customise the deployed preset to their own needs. The Connector also allows HARMONiQ to seamlessly integrate with the SQUIZZ.com platform, enabling smart electronic data interchange (EDI) with customer systems, as well as synchronisation of HARMONiQ products, pricing and stock availability data directly into customer's systems.
If you're interested in learning more about our integration with Micronet's HARMONiQ system feel free to talk to our eCommerce experts, drop your queries on TOTECS Forums, or watch the Connector video below that shows how the HARMONiQ integration gets set up.
Cheers!
Connector 1.19 Release video

Recipe for E-Commerce Success
G'day,
The start of the new financial year has been really exciting for TOTECS with several major projects going LIVE and many more nearing completion. In this issue of REALTALK we will recommend a number of tactics to make the most of your TOTECS Platform which will help maximise revenue for your business as well as strategies for successful customer retention.
The TOTECS Platform is full of features that not only enhance how users interface with the website, but can be useful in providing a personalised experience for your customers. How so? The features of TOTECS Platform are designed after considering the individual needs and requirements of businesses around the world. Making use of these features can do wonders for any type of business, trading in any category and in any environment. This newsletter will focus on e-Marketing Platform Features and how the right use of this specific feature can result in more web traffic and eventually, more $$$ sales.
The e-Marketing module built into the TOTECS Platform provides a potent method of promoting and communicating your product to the audience. Its provides businesses with the means to control the “Online Promotions Cycle” and allows businesses to send targeted outbound communication to specific groups based on mixing ‘User Subscription Categories’ and ‘User Group Filters’. Furthermore, this feature helps in tracking and monitoring of the promotions along with the feedback from customers for a better understanding of your customers' experience and future requirements. The e-Marketing Feature can be further categorised into three sub-categories:
E-Media Mailout Messaging:
With this feature, businesses can send out formatted eNewsletters, specials and deals to their customers with customised message templates and formats. Moreover, businesses can view the success of individual email campaigns in the form of Stats and Graphs.
Other features included in the eMarketing module include:
Target Audience Tool:
With this feature, businesses can make and manage user subscription categories to create a pool of users that will be targeted with specific marketing promotions.
Other features include:
Product Deals & Vouchers:
With this feature, businesses can manage unlimited deals for exclusive discounts and giveaways. This feature can also enhance the business offering by using filter tools to assign different target customers and different target products.
Other features include:
TOTECS Platform Release 13.01 & 13.02
While our R&D team is working on the next Platform Release, have a look at the TOTECS Platform Release 13.01 & 13.02. These releases consist of 2 new features, 14 improvements and 15 bug fixes that will bring you wealth of improvements along with new functionality. Major highlights of this release:
You may read more about this Platform Release and post your queries on TOTECS Forum. Subscribe to our YouTube Channel for all the Release Videos.
Cheers!

Stand Out from The Competition by Maximising your Online Potential
An Australian owned company with the best fastening and bolt knowledge, range, stock and service in the business, Newcastle Hi-Tensile Bolt Company (NHTB) is a premier fastener specialist located in Newcastle, servicing Australia. A comprehensive fastener source and the preferred supplier to hundreds of companies spanning the construction, manufacturing, mining, heavy engineering, automotive and maritime industries. The team at NHTB strive to exceed expectations in offering helpful service and advice from their trained professionals to businesses throughout Australia, along with practical solutions to solve any problems.
How NHTB differentiated its online offerings from the other suppliers in their category?
NHTB are operating their online business on the TOTECS platform to provide a unique experience to its significant customer base. Their eCommerce website is built on the MWD format with a Product Catalogue for more than 50,000 products. The MWD platform is equipped with powerful features and smart navigation, so customers can quickly search for products, check pricing and add products to the shopping cart. Moreover, their website’s shopping cart is equipped with a Freight Calculator function that allows the customer to enter details such as post code and method of shipment to obtain an estimated freight quote. This mechanism has helped NHTB win its customers’ trust and provided its customers with the control over their purchasing cost.

What’s New? Two New Features!
The TOTECS Platform Release 13.01 and 13.02 brings two new features that will change the current dynamics of your eCommerce business. These new features are:
Click on the video below to learn how 2 Factor Authentication can be turned on to provide additional security when users login to a website hosted on TOTECS Platform
Click on the video below to see how currency exchange rates can be imported from external currency exchange rates websites and banks from the Connector software.
You can learn in detail about these new features on our TOTECS YouTube Channel, if you have any queries regarding the new features, feel free to post it on TOTECS Forums.
Cheers!

Orca has a track record of over 20 years as a leading sports apparel brand, predominantly in the triathlon arena. Just as the triathlon embodies endurance, stamina and versatility, so does every piece in the Orca collection. Orca have worked tirelessly over the past two decades to evolve, innovate and perform with the athletes. Today, Orca is recognized as the preferred brand amongst new entrant and professional triathletes around the globe.
How ORCA differentiated it's offerings from the competitors?
Orca joined hands with TOTECS to systematically reform their online presence. By customizing their website, Orca have been able to match their unique brand to the exclusive website layout. Orca have defined their sales strategy to solely focus on retail users in order to understand their individual needs and connect one-on-one with every individual who choose Orca products. This decision of customization has given them better search engine results to drive more users to their website, outperforming the competition, connecting with the customer and adapting to the changing needs of the company. As the website is built to the specification of business owners, it is providing the best user experience and resulting in the growth of business and customer satisfaction.

When we decided to collaborate with TOTECS, our online business goal was to offer our customers with an ideal user experience and to maintain our business data in an effective way. The site was designed taking into consideration Orca branding and to enhance consumers experience of online shopping. A project is not without issues, but whenever an obstacle was identified, the Totecs team either resolved or was proactive in assessing alternatives. The TOTECS service team is responsive when it comes to providing assistance and resolving issues and would like to recommend TOTECS to businesses looking for a complete and integrated online solution
- Peter Howard
What's New: Important Improvements
The latest TOTECS Platform Release 13.01 is now available on the platform and here are few important highlights of the improvements:
You can access the entire list of new improvements and bug fixes from TOTECS Platform Release 13.01. You can also post queries regarding these new improvements or any other technical query on TOTECS Forum.
Cheers!

Hobby Habit is Adelaide's leading hobby shop selling RC planes and cars, drones and model trains.Their aim has always been to provide their customers with the best possible buying advice and after sales service for all the products they sell. We are delighted to share Hobby Habit's case study with the community.
Designed on the MWD, Hobby Habit’s website is armed with a Mega Navigation Menu, a modern arrangement for traditional drop-down menu. As the company functions in both retail and wholesale industries, the website is a complete guide for passionate visitors and buyers. To boost customer satisfaction, TOTECS & Hobby Habit restructured the website to provide extensive detailing of their entire range using products attributes, giving Hobby Habit's customers a broad perspective of the type of products available on their online store. To further assist the customers on their eCommerce platform, a Freight Calculator operates to provide the customer with an expected amount of fees to be charged on delivery. Moreover, the Hobby Habit's website now accepts ZipPay as a method of payments for its customers.

Freight Calculator:
In countless cases, a surprise freight fee is snuck in at the end of the ordering process and often leads to an abandoned shopping cart and a lost sale.TOTECS offers a clever and popular solution to overcome this blocker by embedding a Freight Calculator function in the shopping basket summary page prior to checkout.
The Freight Calculator feature is highly recommended for companies who need to build trust fast such as a consumer facing eCommerce website. Learn more about Freight Calculator here.
Want to know more about effective eCommerce strategy for your business? Contact us now and talk to our eCommerce experts. If you have any queries regarding any technical complexity, feel free to post it on TOTECS Forums.
Cheers!

Instant Shade Umbrellas' wholesale website has been live on the TOTECS platform since 2012 and have recently moved from the trade interface to an MWD website. Their upgrade is a story that we would love to share with the community.
What has MWD website done for Instant Shade Umbrellas?
Instant Shade Umbrellas is a family-owned and family-run business with more than 20 years of experience in providing shade solutions in Australia. They are Importers, wholesalers and distributors of quality umbrella and shade solutions. TOTECS provided Instant Shade Umbrellas with an up to date website in the form of MWD website for their business which was a fully implemented eCommerce website with a Mobile Responsive Design that reduced the number of orders that their customers were submitting via phone and email. The intuitive presentation of the product catalogue make it an ideal experience for customers which ultimately increased the sales.
“We have had a partnership with TOTECS for more than half a decade now, which started when we felt the need to upgrade our platform with more modern web technology. Initially, we faced challenges integrating TOTECS with our accounting system as it is not a popular one, however the user-friendly design of TOTECS platform provided a breakthrough to these challenges resulting in more users visiting and making purchases from the Instant Shade Umbrellas wholesale website. The TOTECS team assisted the implementation in a very helpful manner and post-implementation services are great. I would recommend TOTECS to businesses that are looking for a manageable platform for their continuously changing eCommerce needs and requires quality assistance with their back-end processes.” – Michael from Instant Shade Umbrellas.
According to the Yellow Digital Report 2018, smartphones are the most popular devices (87%) when it comes to the equipment ownership by consumers in Australia followed by Tablets (64%) and Desktop (60%). Mobile Responsive Layout ensures that website adapts to customer needs across all generations and validate the importance of having a mobile friendly eCommerce website. Would you like to know more about how an MWD website can transform your online business, then contact us now and talk to our eCommerce experts. If you have any questions about MWD websites or Mobile responsive designs, feel free to post it on TOTECS forums.
What does an MWD website cost?
As of 1st October 2018, you can have MWD website for $600 per month* + implementation charges excluding GST.
You can view the detailed MWD pricing structure here.
(*Terms & Conditions apply).
What’s New? Clone Content Managed Websites:
The TOTECS Release 12.06 introduced a new feature of cloning a Content Managed website. There is now the ability for administrator users to clone an existing content managed website, allowing a new content managed website containing all content copied from an existing website.
This new feature is beneficial for businesses as it will make it easy to set up second website and upgrade it without interfering an existing website.
Head to our YouTube channel and learn how to create a new content managed website by cloning all the web pages, files, content and configurations from an existing content managed website.
Cheers!

We have seen several businesses around us that have been hacked in the past few months, with the worst being crypto locking virus attacks that make entire computers unusable and held to ransom.

What are Crypto Locking Viruses?
Crypto Locking Viruses, aka ransomware, are a type of malicious virus that once triggered will go through a computer/server's file system and encrypt all of the documents that the virus can find. The virus will leave a readable file that will give instructions on how the files can be decrypted, this is generally a transfer of bitcoins to the encrypter's account. By encrypting files that are integral to your business's day-to-day operations, these crypto viruses may immediately stop your business from functioning. Your business is then either forced to pay the ransom to unlock files on your infected computers (which may not even work after payment is made), or hopefully you can restore your files from back ups (presuming your back ups aren't infected and are up to date). Either way you may pay a heavy cost, either in time, money, or both.
Here’s some significant information about Crypto Locking Viruses:
• On average most ERP companies will have a least one customer hit a month and are sometimes hit themselves.
• Most recent versions of crypto virus are triggered from an email attachment, but they don't go off immediately, the more complex ones, spend time infecting other machines as they connect to the network and then trigger on a set time, date combination, usually based on the number of seconds since the time date the server was infected.
NOTE: A lot of IT networking companies will tell their customer: "Don't pay the ransom we will restore backups", most restores won't work, they either restore the original time bomb, or they miss something and end up costing a fortune.
• Most crypto viruses connect to an originating host server (or a server with an external address) to get the encryption key, this allows the perpetrator to be able to unlock the encryption.
NOTE: There may still be a few older viruses floating about that set their own encryption key when the encryption is triggered, it then uploads the key to the relevant machine, however there is a potential problem that the decrypting host was identified a long time ago and access to it was blocked. So, decryption is not possible under any circumstances.
• There has always been a myth that these viruses are developed for specific operating systems or databases. This is no longer the case, as now all operating systems are vulnerable and can be affected by crypto locking viruses.
For all of the above reasons, it is essential to identify which type of crypto locking virus you are dealing with before you start trying to undo the damage that it has caused.
How to avoid and recover from Crypto Locking Virus Attacks?
There are a few important things you can do for your company's security:
• AVOID clicking links/attachments in emails from unknown sources. Look at the From and Sender email addresses before clicking on any links/attachments. If in doubt, delete the email. Phishing attacks work by you navigating to a website that pretends to be a legit company and then getting you to download files/viruses or handover sensitive information.
• AVOID downloading and installing files from unknown, unreliable sources on the internet.
• AVOID leaving your computer logged into services you are not actively using, such as SQUIZZ.com, Web Email, Facebook, Gmail, Outlook, Dropbox, One drive etc. If you are not using it, simply log out. If your computer becomes comprised then any open sessions with such software now becomes a target, and all your data in these systems are at risk.
• CLOSE RDP sessions, TeamViewer, VPNs when you are not using them. If your computer becomes compromised, hackers could use these connections to infect/control other machines.
• AVOID running your operating system as a user with administrator or elevated privileges. Most of the time you don't need to be running as an admin user, switch to an elevated user only when you need to install programs and perform special tasks.
• AVOID saving your customer/clients credentials on your computer in plain-text. This should all be saved in a system that is encrypted and secured, or in SQUIZZ.com which is also secured. If your computer becomes infected, any plaintext passwords can be used by hackers to infect other computers.
• If you think your computer has become INFECTED then pull the network cable out immediately and turn off the machine, especially if you are using your office Wi-Fi.
• If you think Multiple Computers in your office network have become compromised, inform your IT department immediately in order to isolate those computers from the rest of the databases.
• Keep your operating system UP TO DATE, keep your software up to date, only use the software you can keep up to date. Every software has vulnerabilities, while newer versions generally close the holes when found, leaving the old software running with elevated privileges can be the easiest way for hackers to infiltrate.
• UPDATE your passwords regularly. Avoid using simple passwords and using the same passwords across many services. Avoid using passwords in an obvious sequence, e.g. password 1, password 2. Use 2 or more random words in a password to make it easy to remember but difficult to crack.
• AVOID passing passwords in email or over insecure mediums. Use SQUIZZ.com, or other services running over HTTPS.
• USE Linux, if possible. Due to fewer vulnerabilities and being majority open source many people in the community are able to find, fix and alert the userbase of any vulnerabilities. It doesn't get viruses like Windows or other operating systems do.
Importance of Backups
One side note to these attacks is: that many companies suddenly find that their backups have not been working or have been incomplete for quite some time.
Backups should be verified daily, and random test restores should be carried out on at least a monthly basis.
A test restore does not need to overwrite all of the current data but restore your main applications (e.g. your accounting system and data) to a different area and then run a check on the number of files and file sizes backed up, if you run the test using the lastest backup, the backup and live data sets should be nearly identical.

It only takes one vulnerability to destroy a business. Attacks are happening everywhere, so be careful, mindful and smart about it. If you have any questions regarding Crypto Locking Viruses, please feel free to post it on TOTECS Forum.
Cheers!

THE WAIT IS OVER!
TOTECS & SQUIZZ.com are coming up with one of the most enlightening seminars of the IT industry. We are excited to announce the “eCommerce Automation Seminar” scheduled in winter of 2019. The dates, venue, registration details and agenda of the seminar will soon be shared with all the partners, clients and users of the platform.

Watch this space for further details. For any queries regarding the eCommerce Automation Seminar in 2019, feel free to contact us.
How TOTECS helped Safeman Australia in providing greater customer value?
Our clients use the TOTECS platform in many different ways and we are often asked what others are doing with the platform. Sharing ideas is a vital learning tool, so we are thrilled to present our client case studies.
Safeman Australia is able to use TOTECS to send online orders to their customer's assigned warehouse based on the warehouse that they are assigned to in Safeman's Jiwa system. Furthermore, Safeman Australia are using a SQUIZZ.com Connector datasets to its full potential by using the dataset to manage their categories and the products assigned to those categories, product attachments, product images, product combinations and product attributes. Using TOTECS platform features, Safeman Australia is managing tens of thousands of products and supports thousands of users on their TOTECS Platform.
“While looking for a long-term solution for Safeman's eCommerce website, we partnered with TOTECS, who provided us with a platform which is more directed towards our business customers rather than the retail environment. TOTECS helped us to build an automated eCommerce system with more manageable data by offering a more sophisticated software. Soon after partnering with TOTECS, we have experienced an exponential growth in the number of accounts created by the customers and more customers asking for an online catalogue. The services team at TOTECS are exemplary, they make sure that the implementation process meets all the requirements and post-implementation services are up to scratch. I will surely recommend TOTECS to other businesses, especially those who are looking to automated business operations and enhanced customers’ experience.“ – Josh from Safeman

Want your business to flourish like Safeman? Contact us now and make your business dreams come true with TOTECS.
WHAT’S NEW? Location Finder:
With the TOTECS 12.04 release, websites built on the TOTECS platform can now incorporate a location finder which can be used to direct retail consumers to their nearest store that stocks wholesalers products. The Location Finder allows you to show locations relevant to your business by integrating with Google Maps.
The Location Finder area uses the Google Maps API service to perform the search and display a map with the closest locations pinned, the area will also list details of the closest locations. This feature will help generate more sales in no time.

This feature will do wonders for wholesalers as this will allow them to open direct-to-consumer selling. Want to know more about this remarkable feature? Head to our YouTube channel and hear from our R&D team on how this feature can assist with generating more sales. If you have any questions regarding the Location Finder feature, feel free to post it on TOTECS Forums.
Cheers!
TOTECS are excited to announce the launch of our new www.totecs.com website featuring a new mobile responsive layout, improved user experience, intuitive design, fast and easy navigation and a suite of new resources to make it easy to share and collaborate within our community.
The calculator will give 3-year ROI including Revenue, Expense savings, Net margin and Customer approval. Click here to calculate ROI for your business.
Pricing Structure
The new website outlines our clear pricing model covering the Build and Monthly Hosting/Support. The monthly fees are designed on a smart ‘no win, no fee’ basis. In short, we give our client everything to build up their online business. They have access to all features, unlimited storage and websites. This creates a partnership footing. Our success ties directly into the success of our clients websites.
Online Payments
TOTECS strive to provide its customers with the highest level of service satisfaction and to keep up with this, online payments gateway is made accessible to our esteemed customers that will make the entire purchasing process faster and hassle-free.
If you want to know more about Online Payments, please click here or contact us for more information.
Build Your Own
To derive valuable ROI through automation across your business, it is essential to have an e-commerce solution integrated with accounting / ERP system. If your business has an accounting / ERP system that has not been integrated yet, then TOTECS offers the opportunity to customize your very own integration with the help of the Generic Adapter in the TOTECS Connector software.
If you would like advice on creating a customised integration, click here.
Forums
The TOTECS discussion forum is the gold mine of knowledge that provide tips and advice to the users and customers of e-commerce and accounting / ERP systems. The topics have discussions on a wide range of topics including Data, Content Managed Websites, Marketing, Stores, Users, Inventory, Bugs, Releases and New Features.
To visit or add a topic to the TOTECS Forums click here.
Lodge Issue
With the all-new TOTECS.com, clients / customers can lodge an issue without any restriction of time or place and TOTECS team will get on it right away. To lodge an issue, click here or contact us to get your login details.
FAQs
Our new website has all questions you always wanted to ask. Frequently Asked Questions has up-to-date topics related to e-commerce platforms that include B2B, B2C, B2G, Sales Representatives and Punchout / EDI.
The FAQ’s area also has different valuable resources including our Document centre, TOTECS forums, Ambassadors and Certified partners of TOTECS. You can access our FAQs by clicking here, if you have any further query feel free to contact us.
WHATS IN IT FOR YOU?
Improve Your Internal Business Processes: It’s time to streamline all your internal business processes to maximize your productivity. The new TOTECS website will keep bringing all the aspects of your business into one central system.
Reduce Your Business Cost: By developing one central system, each department will have access to the accurate and timely information which will lower costs associated with setting up and maintaining multiple data centres.
Increase Overall Business Performance: The smooth and efficient flow of information will make the overall business perform in an absolute way. The appropriate ROI calculation will speed up the business cycle and gets you compensated more quickly.
This year TOTECS will enhance its company profile in the terms of customer satisfaction, services management, digital equity and profitable growth. In the year 2018, TOTECS will be a game-changer in the e-commerce industry because the ROI of clever customer workflows and business automation is irresistible.
Cheers!
Well, the 2017 financial year went past quickly and we hope your business received success in growth and profitability. The year was a turning point for many businesses, as those with solid eCommerce strategies are thriving. They have employed or reoriented their resources to facilitate online sales and marketing. They are setting commercial goals and creating a digital focused internal culture.
We were buzzed to learn that several B2B clients lead the charge and broke through the $1 million online sales / month whilst many clients experiencing 150 – 500% growth in traffic, enquiries and sales. Whilst sales targets are generally lower, many B2C clients experienced considerable growth in traffic and sales with various eMarketing and SEO strategies generating excellent results.
Another trend in supply chain over the year is the emergence of new strategies where traditional B2B businesses have diversified into supporting both B2B and B2C customers. The overall cost saving can make the difference in being able to compete (and be profitable) across a range of price levels and customer profiles.
![]() |
B2B Growth Impact of B2B growth with the activation of repspace functionality. Over time, reps train customers to place order online then focus on promotion activities. |
This financial year is already off and racing with the release of our Master Website Designs (MWD) in July, demand is building with 16 projects already on the boiler.
Since the seminar in March, our RnD team listened to the feedback and have worked at record pace developing 3 software releases packed with more high quality improvements. Look out later this week for the 11.05 RnD Release report packed with videos covering more new features and implementation capabilities.
We also have new faces on the team who are available to help with the growth of your online business.
Checkout all the details below and we look forward to working with you this year.

After 3 years in development and with the support of 10 clients, we are pleased to introduce our Master Website Design (MWD). The MWD is a fully featured enterprise level B2B/B2C/Reps eCommerce website built to industry best practice and incorporates the majority of TOTECS workflows and feature set.
MWD changes the game of integrated eCommerce completely. It brings the cost of implementing a full enterprise eCommerce website down whilst dramatically speeding up go to market.
Most early adopters who participated in the MWD project now have live websites and the results are palpable. Increased website traffic and sales, easier marketing, higher organic desktop and mobile SEO rankings and advanced workflows working together to boost sales.
If you are thinking of upgrading your site, checkout the youtube clip. The first 27 minutes provides an excellent overview. if you wish to login and explore all B2B/B2C features, email our service team.
On other fronts, TOTECS clients have started to link up their customers' systems through SQUIZZ.com to embrace Social eCommerce and Universal EDI capabilities. It’s a simple philosophy. Connect once, trade with everyone connected. Q-Imaging have led the way with several high volume customers using SQUIZZ.com to pull priced catalogue data and push drop-shipment orders with automated logistics through SmartFreight. It is the smarter way to do EDI, but on steroids and at a fraction of the cost! If you want to give it a go, request an invitation to register on SQUIZZ.
We welcome aboard Darren Smith into our Customer Service Centre. Darren has worked with TOTECS for 10 years in an applied capacity. When his former employer wound up their business, we offered him a role as our eCommerce Services Coordinator and his focus is your online business growth. Darren will be in touch to make sure you have everything you need.
In 2016, after 18 years in the Office Products industry serving in various leadership role, Ian Rosskelly has come on board as our eCommerce Strategy Consultant who is assisting clients in developing their eCommerce Strategy. Ian gets rubber on the road. In his former role, he grew his employers’ TOTECS website from $0 to $4million / annum in online sales. If you want to develop a bullet proof strategy and accelerate your online business, drop Ian an email.
Cheers to a big year ahead,
Glenn Drew (CEO)
The TOTECS Team
The most successful reps are never in the office. They are demanding people and rightly so. They need information at their finger tips and they need it now. Many customer relationships are supported by reps who do a top job out on the road.
Reps are forging new relationships, cutting deals, explaining new products, solving problems and being the ears behind customer satisfaction.
Mobility and high speed information are a reps most powerful resource. TOTECS recognised this need and has engineered a highly productive Repspace to cater for both. It was once only available in the Trade Interface, but now it is website enabled. This means, any device, any time, any place, your Reps can receive the rich customer experience you are familiar with, as the features are embedded into all content managed websites.
While your Sales team celebrate this good news, there is only one thing to note. The old fixed-layout Trade Interface will be deprecated later this year. In other words, it will no longer be actively developed. Why you may ask? The Trade Interface is built using HTML Frames which has been removed from the latest HTML standards, therefore, future browsers may not support them. Furthermore, the content management engine in TOTECS capitalises on intuitive and smarter techniques to dynamically load content fast which creating a visually modern and appealing website design and user experience.
Mobile responsive Repspace is here. It works on all devices for all conditions.
Several clients are leading the way, and we will showcase their websites at the TOTECS Seminar.
This is a big step forward for your Reps, with lots more in the pipeline (such as advanced quoting, product options and quote approvals).
Free the reps to do what they do best - sell, talk and connect :)
Cheers,
Glenn Drew, and The TOTECS Team
TOTECS clients are inspiring. They push boundaries, they are willing to explore, and they love a challenge. It's their innovative spirit that motivates us to go beyond conventional wisdom, to try new ideas, to experiment, and to make the impossible happen.
Take Alectro for example. 500,000 products, zero inventory of finished goods, and a smart automated manufacturing process. So, what's their secret? Answer: Smart Data.
Smart Data is structured data that ties into integrated and automated processes. It is shared between systems to get smart things done, such as building customised products. For example, a product code is normally a sequence of characters i.e. LOL0012. Generally there is some meaning in the code which makes it useful data for other processes. For instance, this product could be the twelfth item in the Lolly category identified by LOL. The code could be used for eCommerce to categorise products in the tree, or for management reports to consolidate sales results. In Smart Data, the structure of the data forms a code that acts as a DNA for the product.
Alectro have taken this DNA idea to a whole new level. Here is an example product code for one of their wall plate products:
CWPFH204F (view product)

The Alectro product codes are Smart Data because the sequence of characters contain all the possible combinations of wall plate, socket and labelling layouts (i.e. DNA). When an online order is posted to Alectro's accounting system, the manufacturing system interrogates the order and uses the product codes to manufacture the exact items purchased. To see the Smart Data in action, view the product page in the website and switch between different combinations using the drop down options. When you change option values, notice the product codes change also.
Smart Data - Integrated Logistics

Another example of Smart Data in use is SmartFreight. Their logistics software platform electronically books freight orders using the suppliers chosen carriers and associated pricing configured on trade accounts. TOTECS and SQUIZZ.com integrate to SmartFreight, utilising their Smart Data to deliver end users live freight quotes and post freight orders as part of the checkout process. This saves a lot of processing time.
.
See you there.
Glenn Drew, and The TOTECS Team

Last week. one of our clients asked an important question that I felt everyone would benefit from hearing our response. The question was "What would happen to our website if TOTECS went into liqudation?". This question fundamentally relates to how we deal with risk.
To answer this question, we must go back a step and answer what would trigger a liquidation?
The first is obvious where TOTECS Pty Ltd runs out of cash. Our new billing model is based on usage and has been designed so that the operating expenses (including systems infrastructure, core salaries, super, taxes owed and coverage of debt is at least 20% less than income even as utilisation of the platform grows. The old billing model was starving the company of necessary funds to match increased utlisation which demans more server infrastructure, data consumption and personnel to support it.
The second trigger would be a failure to invest into the evolution of TOTECS or fix critical errors promptly. Part of the operating expenses is ongoing investment into RnD covering the platform itself, the n-scalable server architecture and the data centre deployment architecture covering bug fixes, new improvements, new features, integrations and ongoing upgrades. This also includes documentation, release notes and over the phone instant access support from a trained help desk. Our Service Agreement outlines our procedures for issue resolution.
The third major trigger is a failure of backup and redundancy and the associated workflows around it that may cause serious damage to our clients' businesses if data cannot be recovered quickly if a major failure event occurs. If the data centre fails for whatever reason, our systems are setup such that a sequence of steps are followed so that clients understand what is happening and that failover mechanisms are employed by our team which may result in activating the backup data centre. Preserving data integrity followed by recovering the systems is the most critical priority when a major failure occurs.
The fourth trigger is that the company ends up in a protracted legal battle that it cannot afford to defend. The TOTECS Service Agreement has clauses that limit our liability in case there is a breach and provides pathways to remedy breaches should they occur. This is intended to ensure that due process is followed in order to remedy the situation and avoid legal disputes.
The fifth trigger is that the projects side of the business dries up leaving overheads of surplus staff and other project related expenses. The TOTECS Partner model addresses this risk through a consulting model that gives flexibility to both TOTECS and Partners. More than 60% of project work is completed by qualified Partners and our clients win the benefit of their diverse range of the skills.
All that said, should TOTECS come under any critical threat of liquidation for whatever reason, our procedure is to immediately notify our clients of the threat and work with them to determine the most suitable outcome. As a second tier of defense against an insolvency threat, the IP trust could revoke the rights for TOTECS PTY LTD to continue to hosting and develop the lP and appoint another service provider to take over the service. Of course, this is an action of last resort.
Fundamentally, SWOT is part of our day to day company management. We are actively engaged in researching the market and applying lessons learned to boost our resistance to shocks.
In the next set of Real Talks, we are going to outline the list of Optional Features now offered under the new billing model and provide case studies for each.
Cheers
Glenn Drew
CEO
In this edition of Real Talk I will be focus on the benefits of eMarketing and ways to optimize online marketing to promote your business.
As you all know marketing is essential for the development and promotion of your business and brand. eMarketing is the process by which a business uses traditional marketing strategies and procedures, however, rather than physical conventions, traditional procedures of marketing are applied to a digital online environment via your website, online tools or online resources. Unlike traditional marketing, online marketing can redefine your business to grow in customer relationships by sending relevant eMedia messages targeted at a specific customer group in real time.
Benefits of eMarketing
An effective use of email marketing can maximize global visibility and recognition of your brand and products. This is done through online marketing techniques in conjunction with your company website. eMarketing provides the resources to increase a companies capital by targeting a specific customer base with direct marketing procedures. When executed correctly, return of investment (ROI) from online marketing can exceed physical marketing strategies in promoting your business.
Cost effective:
Emarketing is 20 times more cost effective than traditional marketing mediums (Source: Experian), it can drive traffic to your website, which will assist in boosting your Google ranking.
Reach to customers:
The Internet is global and therefore by using online methods of marketing, businesses can market on a global scale, extending the reach of your business promotion.
Personalized Approach:
eMarketing is a personalized approach to your business marketing, allowing your business to establish relationships with your clients. Emarketing has the capability to section target audience groups based on interests and relevance to your customer base to give marketing a personalized approach.
Track:
Unlike physical marketing methods eMarketing can be tracked. Your business can view results to personalise and target messages at the right time for your clients.

What should you promote?
Emarketing can be used to promote your products, new offers, as a news service or for important announcements. The way eMarketing is used is based on your businesses online communication strategies to promote and market your business and brand.
Key aspects to remember:
When producing eMedia, set realistic objectives and strategies to target your audience. Ensure the content is aimed at your client demographic, and remember to keep it relevant and informative. Most importantly, avoid deviating from the topic presented.
TOTECS eMarketing eMedia feature
The TOTECS platform offers an eMarketing eMedia feature to allow you to maintain online communication with your customer base, which in return assists in both brand and business promotion. Through the Administration Centre, the TOTECS eMarketing feature provides users the ability to compose and send messages to specific user groups and subscription categories.
Benefits of the feature:
Emarketing Takeaways
Tip of the week
The Product deals and vouchers feature allows users to receive discounts assigned to them, boosting online sales. A product deals area can be incorporated into eMedia messages, allowing users to see only the deals that are available to them. For more information on eMarketing or product deals and vouchers, give us a call on 1300 123 500, or send an email to service@totecs.com and we'll help you get started.
