Case Study | HVACR World
Transforming their eCommerce with TOTECS

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Company Size

Medium

Location

New South Wales

Industry

Construction

Brief

Stareast International, a prominent supplier of HVACR products in Australia, launched HVACR World to deliver a specialised and efficient eCommerce experience for trade professionals. To support this initiative, the company needed a robust B2B platform capable of meeting complex business needs and supporting long-term digital growth.

Problem

?Expanding into a digital-first model brought several operational challenges. HVACR World required a platform that could handle complex, customer-specific pricing while integrating seamlessly with an existing ERP system. Many of its trade customers were resistant to online ordering, preferring traditional channels like phone or in-person purchases. The company also needed to optimise online account management, enable B2C marketplace integration for exclusive product lines, and fully redesign its website to reflect the new brand.

Solution

Partnering with TOTECS, HVACR World built a fully integrated B2B eCommerce platform. Dynamic pricing and tailored product catalogues ensured trade customers received accurate, contract-based deals upon login. Real-time ERP integration synchronised inventory, orders, and pricing, reducing errors and manual workloads. A targeted rollout plan encouraged digital adoption through education, incentives, and exclusive online promotions. The new site featured a mobile-friendly design and self-service tools for account management, bulk ordering, and real-time tracking. TOTECS' flexible design capabilities also supported the rebranding of HVACR World.  

Results

The transition delivered strong outcomes. Online order volume grew by 20% as more customers embraced the new platform. Order processing times dropped significantly due to automation and ERP synchronisation. Enhanced user experience and personalised tools improved customer engagement and loyalty. Most importantly, HVACR World is now positioned for scalable growth across new markets and channels, solidifying its place as a digital leader in the HVACR industry.

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