Case Study | IFS
Transforming their eCommerce with TOTECS

Brief

In 2017, Industrial Fittings embarked on a significant digital transformation, evolving from a catalogue?only presentation to a fully transactional e?commerce platform. This strategic pivot aimed to empower customers to place orders directly online, broaden the company’s market reach, and deliver a consistently seamless experience across desktop and mobile devices. The newly optimized website not only enhanced usability and responsiveness but also laid the groundwork for stronger search?engine visibility.

Problem

Managing an inventory of over 25,000 uniquely shaped and sized products presented Industrial Fittings with a multifaceted challenge. First, the sheer volume and diversity of items made it difficult to index and highlight each product effectively for both customers and search engines. Second, the absence of a coherent categorization system hindered efficient product discovery; visitors often struggled to navigate the site, which in turn impeded engagement and threatened SEO performance. Finally, the company faced an organizational and cultural hurdle: long?standing habits of ordering via phone calls and emails meant that encouraging both staff and customers to embrace the new online ordering process required extensive training and ongoing reinforcement.

Solution

To address the complexity of the product range, TOTECS implemented an intuitive backend framework that streamlined the organization of every item in Industrial Fittings’ catalogue. This robust system automated real?time catalogue updates, dynamic pricing adjustments, and stock?level synchronization, dramatically reducing manual data entry and errors. On the front end, a dynamic navigation menu was introduced—an adaptive interface that learns from user interactions to prominently feature the most relevant categories and products, guiding customers swiftly to what they need. Complementing these enhancements, a Sales Rep feature gave internal teams direct access to customer?specific pricing, multiple account views, and personalized product catalogues, empowering them to deliver bespoke shopping experiences. Collectively, these innovations unified site structure, simplified navigation, and fortified the digital ordering channel.