Case Study | GCG
Transforming their eCommerce with TOTECS

Brief

Problem

When GCG Turbochargers approached TOTECS in 2018, they had a clear vision but a highly complex requirement. As a leading wholesaler of car turbocharger parts, they wanted their customers—mechanics, workshops, and car enthusiasts—to be able to search for products using:

• Car Make & Model
• VIN (Vehicle Identification Number)

This level of search functionality is critical in the automotive industry, where accuracy and fitment are everything. But at the time, there was no out-of-the-box solution that could deliver this.

Solution

To make this vision a reality, GCG signed up with PartsDB, a Switzerland-based platform renowned for its comprehensive automotive parts database. TOTECS then engineered a custom integration between the GCG website and PartsDB. Here 's how it worked:

1. Data Synchronisation:BTOTECS built a robust connector that pulls real-time data from PartsDB, including: • Car manufacturers
   • Models and variants
   • VIN-specific data
   • Associated parts listings
2. Intelligent Mapping:rTOTECS intelligently linked GCG 's turbocharger inventory with the corresponding entries in PartsDB. This allowed products to be dynamically matched with vehicles based on either make/model or VIN search.
3. Advanced Search Capability:iEnd users could now search GCG 's inventory via a seamless interface—filtering by make, model, year, or entering a VIN to view only the compatible turbocharger parts. This wasn't just another eCommerce site—it became a powerful parts identification tool, drastically improving customer experience and reducing order errors.

Results