TOTECS News & Blogs

B2B eCommerce is booming, but 70% of B2B buyers abandon their carts before completing an order. Unlike B2C, these buyers aren't just browsing—they're trying to source inventory, replenish stock, or fulfill customer orders.

When they don't complete the transaction, it's often due to frustrating roadblocks in the ordering process. With TOTECS, wholesalers and distributors can eliminate these barriers, streamline the purchase journey, and increase conversion rates.

1. Complex Checkout Processes Drive Buyers Away

The Challenge:
If your checkout process is too long, requires unnecessary steps, or lacks transparency, buyers will abandon the order and look for an easier supplier.

How TOTECS Solves It:

• One-Click Reordering - Returning customers can complete purchases in seconds.
• Guest Checkout for Faster Transactions - Buyers can check out without creating an account.
• Auto-Filled Order Forms - Reduce friction by pre-populating shipping, billing, and payment details.

Impact: Businesses that simplify checkout see a 30% decrease in abandoned orders.

2. Pricing & Stock Visibility Prevents Last-Minute Drop-offs

The Challenge:
Many B2B buyers abandon their carts because they encounter unexpected pricing changes or out-of-stock items after adding products.

How TOTECS Solves It:

• Real-Time Inventory Sync - Customers only see in-stock products, reducing last-minute surprises.
• Customer-Specific Pricing - Each buyer gets their contracted rates upfront—no hidden fees or unexpected changes.
• Automated Backorder & Restock Alerts - If an item is out of stock, buyers can opt-in for real-time notifications when it's available.

Impact: Businesses with real-time pricing and stock updates see a 40% increase in completed orders.

3. Limited Payment Options Cause Drop-Offs

The Challenge:
B2B transactions often involve credit accounts, purchase orders, or net payment terms. If your checkout only supports standard online payments, buyers may abandon their order.

How TOTECS Solves It:

• Multiple Payment Methods - Support credit accounts, bank transfers, and online payments.
• Saved Payment Details for Faster Checkout - Repeat customers can save payment methods for one-click transactions.
• Automated Invoice Processing - Sync invoices with ERP systems, allowing customers to manage payments easily.

Impact: Businesses offering flexible payment options reduce order abandonment by 25%.

4. Shipping Uncertainty Causes Buyer Hesitation

The Challenge:
If buyers can't see estimated delivery dates or shipping costs upfront, they may abandon their cart and look elsewhere.

How TOTECS Solves It:

• Real-Time Shipping Rates - Display dynamic shipping costs and lead times before checkout.
• Order Tracking & Updates - Buyers receive automated notifications for shipping status.
• Multiple Shipping Options - Offer express delivery, local pickup, or standard freight based on customer preferences.

Impact: Transparent shipping details lead to a 20% decrease in checkout abandonment.

5. Lack of Mobile Optimization Hurts Conversions

The Challenge:
B2B buyers are increasingly using mobile devices to place orders. If your eCommerce platform isn't mobile-friendly, buyers may struggle to complete their purchases.

How TOTECS Solves It:

• Mobile-Optimized Checkout - A responsive, fast-loading experience across all devices.
• Click-to-Call & Live Chat Support - Allow buyers to get quick answers on mobile before checkout.
• Barcode Scanning for Quick Reordering - Buyers can reorder products by scanning SKU labels from their phone.

Impact: Mobile-friendly B2B eCommerce stores experience a 35% increase in mobile conversions.

Conclusion: A Frictionless B2B Checkout Boosts Revenue

Every abandoned order is a lost sale. By optimizing the checkout experience, pricing visibility, payments, shipping, and mobile usability, wholesalers and distributors can recover lost revenue and increase order completion rates.

With TOTECS, you can:

• Simplify checkout & reduce friction
• Ensure accurate pricing & stock availability
• Offer flexible payment methods for all buyers
• Provide clear shipping details & tracking
• Optimize for mobile-first B2B buyers

Struggling with order abandonment? Let's fix it.

Contact TOTECS today to optimize your B2B checkout experience!