NON STOP E-COMMERCE
As businesses across Australia, New Zealand, and other growing regions look to strengthen their online presence, we’re hearing more frequently from PRONTO ERP users exploring eCommerce. Many are in the early stages of their digital journey, while others have already implemented leading eCommerce platforms—only to discover a significant challenge: interfacing with PRONTO ERP is not the same as integrating.
A few years ago, I called this the "elephant in the room" in a blog post—an overlooked but critical factor in successful eCommerce implementation. With the ongoing push for streamlined operations, reduced cost-to-serve, and improved customer experience, it’s time to revisit the question: Should you interface or integrate?
At its simplest, interfacing means pushing and pulling data to and from PRONTO ERP. But true integration goes much deeper.
Over the past 13 years, our research into eCommerce and PRONTO integration has surfaced some telling statistics:
20% of the integration effort involves data extraction and import—the relatively straightforward part.
Another 20% goes into data integrity—ensuring compliance with PRONTO rules around order status, rounding, account balances, stock levels, and timing.
That covers 40% of the effort. So, what makes up the remaining 60%?
The defining difference between interfaced and integrated eCommerce is business logic—the complex engine that makes your PRONTO ERP investment valuable. This includes:
Customer-specific pricing
Stock visibility and availability controls
Licensing and pack quantity rules
Support for kits and assemblies
Security and access levels per customer
These rules and processes are what drive operational efficiency and customer satisfaction in your offline business. Ignoring them in your online channel creates gaps, inconsistencies, and potential rework.
The shift to digital commerce isn’t slowing down. Customers and partners now expect a seamless experience, regardless of how they interact with you. That means consistency across all touchpoints—something only achievable when your eCommerce platform is truly integrated with PRONTO ERP.
At Commerce Vision, we firmly believe the future belongs to integrated eCommerce. It’s the only way to unlock the full value of your ERP investment and deliver the seamless, reliable service your customers expect.
So, interface or integrate? For us, the answer is clear: Integrated.
